Star collision caused dinosaur extinction
Symposium: 2007: Vienna
Authors: Ferrari, Flavio, Lobl, Roberto
Organisations: IBOPE Media Information
Topics: General, Multi-platform Measurement
Changing demands for research
Symposium: 2007: Vienna
Authors: Pfleiderer, Rolf
Organisations: TNS Infratest GmbH
Topics: General, Industry Issues
Changes in demand: the publishers perspective
Symposium: 2007: Vienna
Authors: Hague, Anita, McGarrigle, Andre
Organisations: Guardian News and Media, The Financial Times
Topics: Multi-platform Measurement
Young readership
Symposium: 2007: Vienna, Session 2 - Young Readers and Other Pertinent Issues
Authors: De La Macorra, Alicia, De Zúñiga, Carlos
Organisations: Ipsos-Bimsa
Topics: Industry Issues, Targetting / Segmentation
Are young people abandoning magazines?
Symposium: 2007: Vienna, Session 2 - Young Readers and Other Pertinent Issues
Authors: McDonald, Scott
Organisations: Condé Nast Publications
Topics: Industry Issues, Targetting / Segmentation
Free newspaper readership
Symposium: 2007: Vienna, Session 2 - Young Readers and Other Pertinent Issues
Authors: Bakker, Piet
Organisations: Amsterdam School of Communications Research, University of Amsterdam
Topics: Industry Issues, Newspaper Measurement
Media consumption pathways in an evolving
Symposium: 2007: Vienna, Session 2 - Young Readers and Other Pertinent Issues
Authors: Vogel, Judy, White, Alan
Organisations: Mediamark Research Inc, PHD USA
Topics: Industry Issues, Multi-platform Measurement
Measuring issue specific audiences
Symposium: 2007: Vienna, Session 3 - Confronting New Needs
Authors: Agresti, Joseph, Baim, Julian, Frankel, Martin, Galin, Michal, Zarnitz, Kerry
Organisations: Mediamark Research Inc
Topics: Internet (as data collection tool), Readership Model
Issue specific estimation – mathematical and statistical
Symposium: 2007: Vienna, Session 3 - Confronting New Needs
Authors: Agresti, Joseph, Baim, Julian, Frankel, Martin, Galin, Michal
Organisations: Mediamark Research Inc
Topics: Fusion and Modelling, Readership Model, Reliability
Issue specific audience: perspectives on application
Symposium: 2007: Vienna, Session 3 - Confronting New Needs
Authors: Baim, Julian, Frankel, Martin, Galin, Michal, Jacobs, Lori, Klein, Caryn, Rovitzky, Alan
Organisations: MediaCom, Mediamark Research Inc
Topics: Advertising Effects, Editorial Research, Readership Model