Successfully measuring media brand consumption
Symposium: 2007: Vienna, Session 10 - Print Media as Brands
Authors: Hansen, Jochen, Schneller, Johannes
Organisations: Institut für Demoskopie Allensbach
Topics: Multi-platform Measurement
Portfolio reach – a new metric for print and online brands
Symposium: 2007: Vienna, Session 10 - Print Media as Brands
Authors: Beck, Jennie, Branford, Chris
Organisations: Associated Newspapers, TNS Media, UK
Topics: Multi-platform Measurement
Consumer opinions of on-line newspaper brands
Symposium: 2007: Vienna, Session 10 - Print Media as Brands
Authors: Lindner, Gregg, Mallett, Daniel, Traub, Jane
Organisations: Scarborough Research Corporation
Topics: Multi-platform Measurement
Do media and fmcg brands really differ?
Symposium: 2007: Vienna, Session 10 - Print Media as Brands
Authors: Arapovic, Natasa, Zorko, Andraz
Organisations: EPH, VALICON
Topics: Multi-platform Measurement
Internet site measurement developments and print
Symposium: 2007: Vienna, Session 10 - Print Media as Brands
Authors: Collins, James, McDonald, Scott
Organisations: Condé Nast Publications, Mediamark Research Inc
Topics: Multi-platform Measurement
The virtual currency
Symposium: 2007: Vienna, Session 10 - Print Media as Brands
Authors: Faasse, John
Topics: Inter-media Comparison, Multi-platform Measurement