Measuring issue specific audiences
Symposium: 2007: Vienna, Session 3 - Confronting New Needs
Authors: Agresti, Joseph, Baim, Julian, Frankel, Martin, Galin, Michal, Zarnitz, Kerry
Organisations: Mediamark Research Inc
Topics: Internet (as data collection tool), Readership Model
Issue specific estimation – mathematical and statistical
Symposium: 2007: Vienna, Session 3 - Confronting New Needs
Authors: Agresti, Joseph, Baim, Julian, Frankel, Martin, Galin, Michal
Organisations: Mediamark Research Inc
Topics: Fusion and Modelling, Readership Model, Reliability
Issue specific audience: perspectives on application
Symposium: 2007: Vienna, Session 3 - Confronting New Needs
Authors: Baim, Julian, Frankel, Martin, Galin, Michal, Jacobs, Lori, Klein, Caryn, Rovitzky, Alan
Organisations: MediaCom, Mediamark Research Inc
Topics: Advertising Effects, Editorial Research, Readership Model
The readership currency: dutch design how a new methodology for air measurement opens up new perspectives
Symposium: 2007: Vienna, Session 3 - Confronting New Needs
Authors: Appel, Marion, Petric, Irena
Organisations: gfk Intomart, Stichting NOM
Topics: Internet (as data collection tool), Readership Model
Media in the day of the consumer – is print really alone with its reader?
Symposium: 2007: Vienna, Session 3 - Confronting New Needs
Authors: Eboreime, Tabu, Malik, Marjo
Organisations: Taloustutkimus Oy
Topics: Inter-media Comparison