Integrating additional data into orvesto consumer
Symposium: 2007: Vienna, Session 4 - Advancing Data Integration
Authors: Callius, Peter, Masson, Peter J
Organisations: Bucknull & Masson, Sifo Research International
Topics: Fusion and Modelling, Multi-platform Measurement, Quality of Reading
Next step in the cross rating platform: evaluating the audience performances of bi-media print & internet campaigns
Symposium: 2007: Vienna, Session 4 - Advancing Data Integration
Authors: De Foucault, Damien, Debos, Laure
Organisations: JFC, KMR Group, ZenithOptimedia France
Topics: Fusion and Modelling, Inter-media Comparison, Multi-platform Measurement
Fusing local market newspaper audiences
Symposium: 2007: Vienna, Session 4 - Advancing Data Integration
Authors: Mallett, Daniel
Organisations: Scarborough Research Corporation
Topics: Fusion and Modelling, Multi-platform Measurement
Dynamic segmentation fusion
Symposium: 2007: Vienna, Session 4 - Advancing Data Integration
Authors: Collins, James, Pingitore, Gina
Organisations: J.D. Power & Associates, Mediamark Research Inc
Topics: Fusion and Modelling
Fusion versus single-source: canadian evaluation
Symposium: 2007: Vienna, Session 4 - Advancing Data Integration
Authors: Dow, Hugh, Withers, Hastings
Organisations: M2 Universal Communications Canada, PMB Print Measurement Bureau, Canada
Topics: Fusion and Modelling, Internet (as data collection tool)
Measuring the brand audience for regional newspapers (print & on-line)
Symposium: 2007: Vienna, Session 4 - Advancing Data Integration
Authors: Dodson, Richard, Swan, Karen
Organisations: Telmar, Trinity Mirror
Topics: Fusion and Modelling, Multi-platform Measurement