Embracing technology in readership surveys
Symposium: 2007: Vienna, Session 6 - New Measurement Tools
Authors: Greene, David, Impedovo, Domenico
Organisations: BMRB International
Topics: Internet (as data collection tool)
Online data collection – solution or band-aid?
Symposium: 2007: Vienna, Session 6 - New Measurement Tools
Authors: Crassweller, Anne, Thompson, Ivor, Williams, Don
Organisations: Consultant, NADbank
Topics: Internet (as data collection tool)
Initial experiments with rfid technology
Symposium: 2007: Vienna, Session 6 - New Measurement Tools
Authors: Galin, Michal, Mattlin, Jay A., McLaren, Mark
Organisations: Mediamark Research Inc
Topics: Passive Measurement
All possible worlds: advancing passive electronic measurement of readership
Symposium: 2007: Vienna, Session 6 - New Measurement Tools
Authors: Gluck, Adam, Pellegrini, Pasquale
Organisations: Arbitron Inc
Topics: Passive Measurement
Daily reach and beyond
Symposium: 2007: Vienna, Session 6 - New Measurement Tools
Authors: Callius, Peter, Lithner, Anders
Organisations: Sifo Research International
Topics: Advertising Effects, Internet (as data collection tool), Readership Model
Managing change and maintaining quality maintaining quality in the rapidly changing, cost pressured media measurement landscape
Symposium: 2007: Vienna, Session 6 - New Measurement Tools
Authors: Ivie, George, W, Torrieri, Anthony
Organisations: Media Rating Council
Topics: Industry Issues