A new paradigm for measuring engagement
Symposium: 2007: Vienna, Session 9 - Print Engagement
Authors: D'Amico, Ted
Organisations: Mediamark Research Inc
Topics: Advertising Effects, Page Exposure, Quality of Reading
The magazine maximizer: a model for leveraging magazine engagement dynamics
Symposium: 2007: Vienna, Session 9 - Print Engagement
Authors: Bahary, Judy, Cleveland, Britta, J. Calder, Bobby, Malthouse, Edward C., Ware, Britta C.
Organisations: Meredith Corporation, Northwestern University
Topics: Advertising Effects, Quality of Reading
Harnessing the power of “buzz” for media planning and channel optimisation
Symposium: 2007: Vienna, Session 9 - Print Engagement
Authors: Carter, Polly
Organisations: KMR Group
Topics: Advertising Effects, Inter-media Comparison