Anatomy of a Total Brand Footprint. Redefining Readership
Symposium: 2009: Valencia, Session 7 - Towards the Future
Authors: Cable, Virginia, Douglas, Stephen A.
Organisations: DJG Marketing, The Wall Street Journal
Topics: Digital Platforms, Multi-platform Measurement
From number of Print Readers to Total Brand Measures
Symposium: 2009: Valencia, Session 7 - Towards the Future
Authors: Eboreime, Tabu, Martinez, Marjo
Organisations: tripod research oy
Topics: Brand Attributes, Digital Platforms, Multi-platform Measurement
The Universal Currency Converter
Symposium: 2009: Valencia, Session 7 - Towards the Future
Authors: Faasse, John, Van Veenendaal, Doran
Organisations: Outlier, SWOCC
Topics: Industry Issues, Inter-media Comparison
MediaScan: ag.ma on its Way to a New Dimension in Planning
Symposium: 2009: Valencia, Session 7 - Towards the Future
Authors: Hallemann, Michael, Ritter, Gabriele
Organisations: Gruner + Jahr AG & Co, Media-Micro-Census GmbH
Topics: Advertising Effects, Fusion and Modelling, Page Exposure, Passive Measurement, Quality of Reading
Measuring the True Value of Advertising in Print against Online
Symposium: 2009: Valencia, Session 7 - Towards the Future
Authors: Hooge, Ignace, Jie, Janice, Tchaoussoglou, Costa, Van Meerem, Leendert
Organisations: Consultant, gfk Intomart, Utrecht University
Topics: Advertising Effects, Digital Platforms, Inter-media Comparison, Passive Measurement, Quality of Reading
Non-Invasive Measuring of Magazines Usage
Symposium: 2009: Valencia, Session 7 - Towards the Future
Authors: Deisenberg, Anna Maria
Organisations: Focus
Topics: Passive Measurement, Quality of Reading
Methodological Tests on Online Research
Symposium: 2009: Valencia, Session 6 - Getting it Right
Authors: Le Van Truoc, Olivier, Schmutz, Bruno
Organisations: Ipsos MediaCT
Topics: Internet (as data collection tool), Questionnaire Design
Can Lengthy Surveys Work Online? The Experience of TGI GB
Symposium: 2009: Valencia, Session 6 - Getting it Right
Authors: Greene, David, Impedovo, Domenico
Organisations: Kantar Media
Topics: Internet (as data collection tool), Questionnaire Design
Presenting Publications in Online Print Audience Questionnaires
Symposium: 2009: Valencia, Session 6 - Getting it Right
Authors: Carroll, John, Collins, Sandra, Farrer, Neil
Organisations: Ipsos MediaCT
Topics: Internet (as data collection tool), Questionnaire Design
New Rules of Engagement for Online Survey Design
Symposium: 2009: Valencia, Session 6 - Getting it Right
Authors: McMahon, Liz, Stamp, Rebecca
Organisations: Kantar Media
Topics: Internet (as data collection tool), Questionnaire Design