Online Interviewing through Access Panel: Quantity and Quality Assurance
Symposium: 2009: Valencia, Session 6 - Getting it Right
Authors: Appel, Marion, de Leeuw, Edith, Petric, Irena
Organisations: gfk Intomart, NOM, Utrecht University
Topics: Internet (as data collection tool), Panel Research, Survey Descriptions
Audipresse premium: using internet to measure press readership
Symposium: 2009: Valencia, Session 6 - Getting it Right
Authors: Néraudau, Jérôme, Saint-Joanis, Gilbert
Organisations: Audipresse, TNS Sofres
Topics: Internet (as data collection tool), Survey Descriptions
Sample Surveys Based on Internet Panels: Learnings
Symposium: 2009: Valencia, Session 6 - Getting it Right
Authors: Agresti, Joseph, Baim, Julian, Frankel, Martin, Galin, Michal
Organisations: Mediamark Research Inc
Topics: Internet (as data collection tool), Panel Research, Validity
In Search of Readers: A Brave New World
Symposium: 2009: Valencia, Session 6 - Getting it Right
Authors: Crassweller, Anne, Rogers, Judy, Williams, Don
Organisations: NADbank
Topics: Internet (as data collection tool), Panel Research, Validity
War of the Media Weights
Symposium: 2009: Valencia, Session 5 - Meeting Clients Needs
Authors: Callius, Peter, Masson, Peter J
Organisations: Bucknull & Masson, TNS Sifo
Topics: Industry Issues, Inter-media Comparison, Page Exposure
Print as a Contact Point in the Age of Digital Media
Symposium: 2009: Valencia, Session 5 - Meeting Clients Needs
Authors: Vogel, Frank
Organisations: Gruner + Jahr AG & Co
Topics: Advertising Effects, Digital Platforms, Inter-media Comparison
Print Advertisement Measurement: Getting into the Nitty Gritty
Symposium: 2009: Valencia, Session 5 - Meeting Clients Needs
Authors: Augemberg, Konstantin, Baim, Julian, Frankel, Martin, Galin, Michal, Veith, Valerie
Organisations: Mediamark Research Inc
Topics: Advertising Effects, Page Exposure
Massive Modeling: A New Media Research Challenge
Symposium: 2009: Valencia, Session 5 - Meeting Clients Needs
Authors: Santini, Gilles
Organisations: Vintco
Topics: Fusion and Modelling
Integrating Television, Print, Internet and Consumer Data
Symposium: 2009: Valencia, Session 5 - Meeting Clients Needs
Authors: Collins, James, Doe, Pete
Organisations: Mediamark Research Inc, The Nielsen Company
Topics: Fusion and Modelling, Inter-media Comparison
Stop Being Discrete
Symposium: 2009: Valencia, Session 5 - Meeting Clients Needs
Authors: Charton, Francois, Taconet, Antoine
Organisations: Carthage
Topics: Fusion and Modelling, Inter-media Comparison, Page Exposure