Explaining Issue-to-Issue Audience Variation
Symposium: 2009: Valencia, Session 3 - Shedding New Light on Reading
Authors: Baim, Julian, Frankel, Martin, Galin, Michal, McDonald, Scott, Mejica, Francis
Organisations: Condé Nast Publications, Mediamark Research Inc
Topics: Readership Model, Reliability
The Volatility Score: A New Magazine Metric
Symposium: 2009: Valencia, Session 3 - Shedding New Light on Reading
Authors: Baron, Roger B., Jacobs, Lori, Klein, Caryn
Organisations: DRAFTFCB, Time Inc.
Topics: Quality of Reading, Readership Model
The Future of Print Planning
Symposium: 2009: Valencia, Session 3 - Shedding New Light on Reading
Authors: Deisenberg, Anna Maria, Pusler, Michael
Organisations: Burda GmbH, Focus
Topics: Advertising Effects, Readership Model
New Learnings from Specific Issue Readership
Symposium: 2009: Valencia, Session 3 - Shedding New Light on Reading
Authors: Appel, Marion, Petric, Irena
Organisations: gfk Intomart, NOM
Topics: Readership Model
Time-based Comparisons of Media Effectiveness: A New Approach
Symposium: 2009: Valencia, Session 3 - Shedding New Light on Reading
Authors: McDonald, Scott, McPheters, Rebecca
Organisations: Condé Nast Publications, McPheters & Company, Inc.
Topics: Advertising Effects, Digital Platforms, Inter-media Comparison, Page Exposure, Passive Measurement
Measuring the Combined Audience of Multi-platform Titles
Symposium: 2009: Valencia, Session 2 - Measurement of Online Audiences
Authors: Ford, Jim, Perjés, Tamás
Organisations: Ipsos MediaCT
Topics: Digital Platforms, Fusion and Modelling, Multi-platform Measurement, Passive Measurement
Adding Online Data to Offline Understanding
Symposium: 2009: Valencia, Session 2 - Measurement of Online Audiences
Authors: Costa do Nascimento, Andréa, Crivellaro, Alexandre, Gimenez, Leticia, Mileto, Dimas
Organisations: Editora Abril, IBOPE Media Information
Topics: Digital Platforms, Fusion and Modelling, Internet (as data collection tool), Multi-platform Measurement, Passive Measurement
Multi-Channel Readership: Impact on Ad Receptivity
Symposium: 2009: Valencia, Session 2 - Measurement of Online Audiences
Authors: Fetto, John, Ring, Karen, Romer, Ellen
Organisations: Experian Simmons, Universal McCann
Topics: Advertising Effects, Brand Attributes, Digital Platforms, Inter-media Comparison, Multi-platform Measurement
Online Measurement – Too Many Numbers/Relationships
Symposium: 2009: Valencia, Session 2 - Measurement of Online Audiences
Authors: Bennett, Richard, Broussard, Gerard, Douglas, Stephen A., Rogers, Bruce
Organisations: DJG Marketing, Forbes, ImServices, Pre-Meditated Media
Topics: Digital Platforms, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Panel Research, Passive Measurement
Press Audience: Internet, in Search of a New Paradigm
Symposium: 2009: Valencia, Session 2 - Measurement of Online Audiences
Authors: Pawlak, Jaroslaw, Poltorak, Malgorzata
Organisations: Gemius SA
Topics: Digital Platforms, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Panel Research, Passive Measurement