Consumer News-Gathering in a Digital Age
Symposium: 2009: Valencia, Session 3 - Shedding New Light on Reading
Authors: Beck, Jennie, Vir, Jason
Organisations: Kantar Media, TNS
Topics: Digital Platforms, Industry Issues
Explaining Issue-to-Issue Audience Variation
Symposium: 2009: Valencia, Session 3 - Shedding New Light on Reading
Authors: Baim, Julian, Frankel, Martin, Galin, Michal, McDonald, Scott, Mejica, Francis
Organisations: Condé Nast Publications, Mediamark Research Inc
Topics: Readership Model, Reliability
The Volatility Score: A New Magazine Metric
Symposium: 2009: Valencia, Session 3 - Shedding New Light on Reading
Authors: Baron, Roger B., Jacobs, Lori, Klein, Caryn
Organisations: DRAFTFCB, Time Inc.
Topics: Quality of Reading, Readership Model
The Future of Print Planning
Symposium: 2009: Valencia, Session 3 - Shedding New Light on Reading
Authors: Deisenberg, Anna Maria, Pusler, Michael
Organisations: Burda GmbH, Focus
Topics: Advertising Effects, Readership Model
New Learnings from Specific Issue Readership
Symposium: 2009: Valencia, Session 3 - Shedding New Light on Reading
Authors: Appel, Marion, Petric, Irena
Organisations: gfk Intomart, NOM
Topics: Readership Model
Time-based Comparisons of Media Effectiveness: A New Approach
Symposium: 2009: Valencia, Session 3 - Shedding New Light on Reading
Authors: McDonald, Scott, McPheters, Rebecca
Organisations: Condé Nast Publications, McPheters & Company, Inc.
Topics: Advertising Effects, Digital Platforms, Inter-media Comparison, Page Exposure, Passive Measurement