Internet Measurement of Ad-noting: Sampling and Statistical Issues
Symposium: 2009: Valencia, Session 4 - Print Measurement and Effectiveness
Authors: Agresti, Joseph, Augemberg, Konstantin, Baim, Julian, Frankel, Martin, Galin, Michal
Organisations: Mediamark Research Inc
Topics: Advertising Effects, Fusion and Modelling, Internet (as data collection tool)
Reducing Bias in Surveys Using Internet Access Panels
Symposium: 2009: Valencia, Session 4 - Print Measurement and Effectiveness
Authors: Farrer, Neil
Organisations: Ipsos MediaCT, Ipsos MORI, Yehuda Dayan
Topics: Analysis Issues, Internet (as data collection tool), Panel Research, Validity
Magazines & Media Mix Models: Prescription for Success
Symposium: 2009: Valencia, Session 4 - Print Measurement and Effectiveness
Authors: Cleveland, Britta, Dixon, David, Shiffman, David, Soukhareva, Julia, Ware, Britta C.
Organisations: Meredith Corporation, Ninah Consulting, Starcom Media Vest Group
Topics: Advertising Effects, Fusion and Modelling, Industry Issues
Better Representing Magazine Effects in Media Mix Modeling
Symposium: 2009: Valencia, Session 4 - Print Measurement and Effectiveness
Authors: Collins, James, Eadie, Wayne, Reggimenti, Mark, Vogel, Judy
Organisations: Magazine Publishers of America, Mediamark Research Inc, OMG BrandScience, PHD USA
Topics: Advertising Effects, Fusion and Modelling, Industry Issues
Decline and Fall of the Response Rate: The Fight Back
Symposium: 2009: Valencia, Session 4 - Print Measurement and Effectiveness
Authors: Green, Andrew, Staplehurst, Simon, Windle, Richard
Organisations: Ipsos MediaCT
Topics: Response Rates
‘Daily Made’ Brand Power Measurement
Symposium: 2009: Valencia, Session 4 - Print Measurement and Effectiveness
Authors: Božič Marolt, Janja, Kavsek, Tomaz, Matej Mrevlje
Organisations: Mediana
Topics: Brand Attributes, Newspaper Measurement
Print Effectiveness Write Up
Symposium: 2009: Valencia, Session 4 - Print Measurement and Effectiveness
Authors: Aoun, Elie
Organisations: Ipsos MediaCT
Topics: Advertising Effects
Valuing Print Brands, SMG IntenTrack
Symposium: 2009: Valencia, Session 4 - Print Measurement and Effectiveness
Authors: Bahary, Judy, Sirkin, Kate
Organisations: Starcom Media Vest Group
Topics: Advertising Effects, Brand Attributes, Inter-media Comparison