Less questions, more data: revitalizing the european currency in single source affluent audience measurement

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Real-time media engagement measurement: there’s an app for that!

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Readership – its measurement in 2011 and beyond

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4 screens study, how consumers read in the different upcoming platforms

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Measuring newspapers as media brands

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New dimensions in media engagement: the new zealand model

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Measuring multiplatform audiences: revising gfk mri’s print measurement methodology

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USA touchpoints – the who, what, when, where and how of cross-platform media measurement

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Advancements in measuring total brand exposure and the implications for magazine planning

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Engagement with media brands across platforms

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