A further validation of the use of access panel for readership research – the npm case
Symposium: 2011: San Francisco, Session 7 - Methodological Developments: Audience Estimation Models & Methods
Authors: Appel, Marion, Petric, Irena
Organisations: gfk Intomart, NOM
Topics: Data Collection, Internet (as data collection tool)
Improved planning and roi measurement for newspapers: estimating campaign reach & frequency over time
Symposium: 2011: San Francisco, Session 7 - Methodological Developments: Audience Estimation Models & Methods
Authors: White, Heather
Organisations: Ipsos MediaCT, News Limited
Topics: Frequency of Reading, Questionnaire Design, Return on Investment - see also Advertising Effects
Print readership in a digital world
Symposium: 2011: San Francisco, Session 7 - Methodological Developments: Audience Estimation Models & Methods
Authors: Cour, Nicolas, Saint-Joanis, Gilbert
Organisations: Audipresse, Prisma Presse
Topics: Internet (as data collection tool), Multi-platform Measurement, Questionnaire Design
In search of a new approach to measure newspaper audiences in canada: the journey continues
Symposium: 2011: San Francisco, Session 7 - Methodological Developments: Audience Estimation Models & Methods
Authors: Charlebois, Owen, Gauthier, Elliott, Graves, Frank, Rogers, Judy, Williams, Don
Organisations: EKOS Research Associates Inc, Google Inc, NADbank, Research Resolutions
Topics: Data Collection, Internet (as data collection tool), Panel Research, Sampling
Double trouble: multiple covers in specific issue readership measurement
Symposium: 2011: San Francisco, Session 7 - Methodological Developments: Audience Estimation Models & Methods
Authors: Baim, Julian, Galin, Michal, Petric, Irena, Zarnitz, Kerry
Organisations: gfk Intomart, GfK MRI, NOM
Topics: Questionnaire Design, Readership Model
Can cover recognition replace recent reading?
Symposium: 2011: San Francisco, Session 7 - Methodological Developments: Audience Estimation Models & Methods
Authors: Cools, Bernard, Eeckhout, Luc, Peeters, Stefaan, Schmerber, Jean-Matthieu
Organisations: CIM, Space
Topics: Questionnaire Design, Readership Model
Internet audience measurement now – sites, content and campaigns – anywhere, anyhow
Symposium: 2011: San Francisco, Session 7 - Methodological Developments: Audience Estimation Models & Methods
Authors: Appel, Marion, Kok, Frans, Pellegrini, Pasquale, Verhulst, Enrico
Organisations: comScore, gfk Intomart, JIC STIR
Topics: Digital Platforms, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement
Advances in digital measurement: mobile web usage, bias correction and universe coverage
Symposium: 2011: San Francisco, Session 7 - Methodological Developments: Audience Estimation Models & Methods
Authors: Meierhoefer, Cameron, Pellegrini, Pasquale
Organisations: comScore, Inc.
Topics: Digital Platforms, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement
Behavioral metrics for assessment of tablet audiences and advertising
Symposium: 2011: San Francisco, Session 6 - Panel: Tablet Metrics for Editorial and Advertising Evaluation?
Authors: McDonald, Scott
Organisations: Condé Nast Publications
Topics: Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Tablets and e-readers – readership on
Advertising best practices in a multi-platform world getting the most from print, digital replicas and interactive app advertising
Symposium: 2011: San Francisco, Session 6 - Panel: Tablet Metrics for Editorial and Advertising Evaluation?
Authors: Greenfield, Marlene, Kraus, Ph.D, Stephen, Wright, Ian
Organisations: Hearst Magazines, Ipsos Mendelsohn, OTX MediaCT
Topics: Advertising Effects, Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Tablets and e-readers – readership on