Measuring the effectiveness of ads in digitally delivered magazines
Symposium: 2011: San Francisco, Session 6 - Panel: Tablet Metrics for Editorial and Advertising Evaluation?
Authors: Baim, Julian, Becker, Risa, Galin, Michal, Slaten, Jana
Organisations: GfK MRI
Topics: Advertising Effects, Digital Platforms, Tablets and e-readers – readership on
Guidelines for maximizing the value of tablet vs. print magazines
Symposium: 2011: San Francisco, Session 6 - Panel: Tablet Metrics for Editorial and Advertising Evaluation?
Authors: Antonellis, Erin, Cleveland, Britta, Milligan, Liz, Shiffman, David, Ware, Britta C.
Organisations: Communispace, MediaVest, Meredith Corporation
Topics: Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Tablets and e-readers – readership on
A day in the life: tracking e-reader and tablet owners’ activities and patterns of use
Symposium: 2011: San Francisco, Session 5 - Tablet Users: Behaviours and Mindsets
Authors: Baim, Julian, Becker, Risa, Galin, Michal, Lipman, Aaron, Mattlin, Jay A., Pittsinger, Matthew
Organisations: GfK MRI
Topics: Digital Platforms, Tablets and e-readers – readership on
What consumers really want: neurometric response to ipad magazine advertising
Symposium: 2011: San Francisco, Session 5 - Tablet Users: Behaviours and Mindsets
Authors: Frank, Betsy, Moses, Elissa, Ring, Karen
Organisations: EmSense Corporation, Time Inc., Universal McCann
Topics: Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Passive Measurement, Tablets and e-readers – readership on
Keep taking the tablets understanding tablet adoption, usage and its implications
Symposium: 2011: San Francisco, Session 5 - Tablet Users: Behaviours and Mindsets
Authors: Marks, Richard
Organisations: Kantar Media
Topics: Digital Platforms, Tablets and e-readers – readership on
What’s new for news
Symposium: 2011: San Francisco, Session 5 - Tablet Users: Behaviours and Mindsets
Authors: Brussel, Gregg, Sirkin, Kate
Organisations: BBC Worldwide Americas, Starcom Media Vest Group
Topics: Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Tablets and e-readers – readership on
UGC: friend or foe?
Symposium: 2011: San Francisco, Session 4 - Consumers in Control: Buzz, Social Media and User-Generated Content
Authors: Wicken, Geoff
Organisations: Kantar Media
Topics: Digital Platforms, Social media
A new measure of reader engagement in the digital world
Symposium: 2011: San Francisco, Session 4 - Consumers in Control: Buzz, Social Media and User-Generated Content
Authors: Carroll, John, Gale, Sarah
Organisations: Ipsos MediaCT
Topics: Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Social media
A new measure of reader engagement in the digital world corralling the wild, wild west of social media intelligence
Symposium: 2011: San Francisco, Session 4 - Consumers in Control: Buzz, Social Media and User-Generated Content
Authors: Diederich, Michael
Organisations: Microsoft CMG Research & Insights
Topics: Digital Platforms, Social media
News Brands and its Role in Conversation Management
Symposium: 2011: San Francisco, Session 4 - Consumers in Control: Buzz, Social Media and User-Generated Content
Authors: Claus, Dennis, Deceuninck, Angie, Gunst, Bart, Van Belleghem, Steven
Organisations: Corelio, InSites Consulting
Topics: Digital Platforms, Social media