Magazine roi: quantifying the impact of magazine investment on brand sales
Symposium: 2011: San Francisco, Session 1 - New Business Models for Publishers
Authors: Bickel, Jeff, Cleveland, Britta, Ware, Britta C.
Organisations: Meredith Corporation, Nielsen Catalina Solutions
Topics: Advertising Effects, Return on Investment - see also Advertising Effects
Audience Measurement: Developments Around the World
Symposium: 2011: San Francisco, Session 1 - New Business Models for Publishers
Authors: Page, Katherine
Topics: Fieldwork, General, Survey Descriptions
Does better measurement benefit the medium?
Symposium: 2011: San Francisco, Session 1 - New Business Models for Publishers
Authors: McDonald, Scott, McPheters, Rebecca
Organisations: Condé Nast Publications, McPheters & Company, Inc.
Topics: Industry Issues
The alliance for magazine accountablility: a new performance based approach to magazine activation and accountability
Symposium: 2011: San Francisco, Session 1 - New Business Models for Publishers
Authors: Jacobs, Lori, Klein, Caryn, Powell, Kelly, Shiffman, David
Organisations: MediaVest, Starcom Media Vest Group, Time Inc.
Topics: Advertising Effects, Industry Issues, Return on Investment - see also Advertising Effects
Experiences from using augmented reality in combining print with digital
Symposium: 2011: San Francisco, Session 1 - New Business Models for Publishers
Authors: Alastalo, Jarno, Eboreime, Tabu, Hännikäinen, Kristina, Moilanen, Pertti, Rauva, Kati, Salakari, Tomi, Seisto, Anu
Organisations: Aller Media, Finnish Periodical Publishers’ Association, VTT
Topics: Analysis Issues
Audience & performance guarantees: a statistical model for risk assessment
Symposium: 2011: San Francisco, Session 1 - New Business Models for Publishers
Authors: Baim, Julian, Collins, James, Frankel, Martin, Galin, Michal
Organisations: GfK MRI
Topics: Advertising Effects, Industry Issues, Reliability, Return on Investment - see also Advertising Effects
Implementing extended currencies and rethinking the current print price models
Symposium: 2011: San Francisco, Session 1 - New Business Models for Publishers
Authors: Futsæter, Knut Arne, Holbæk-Hanssen, Helge, Østnes, Tore, Sandvik, Ingvar
Organisations: Norwegian Media Businesses’Association, TNS Gallup
Topics: Advertising Effects, Industry Issues