If you build it – will they come?
Symposium: 2011: San Francisco, Session 10 - Determinants of Ad Effectiveness: Creative, Targeting & Context in Media Planning and ROI Assessment
Authors: Bolander, Jimmy, Callius, Peter, Masson, Peter J, Unell, Patrik
Organisations: MediaCom, Sesame Systems Ltd., TNS Sifo
Topics: Advertising Effects, Inter-media Comparison, Return on Investment - see also Advertising Effects
Exploring new technologies to measure responses to magazine advertising: test of a new approach
Symposium: 2011: San Francisco, Session 10 - Determinants of Ad Effectiveness: Creative, Targeting & Context in Media Planning and ROI Assessment
Authors: Bahary, Judy, Galin, Michal, Mattlin, Jay A.
Organisations: GfK MRI, Mindshare
Topics: Advertising Effects
Exploring new technologies to measure responses to magazine advertising: test of a new approach
Symposium: 2011: San Francisco, Session 10 - Determinants of Ad Effectiveness: Creative, Targeting & Context in Media Planning and ROI Assessment
Authors: Ghosh, Haren
Organisations: Symphony Advanced Media
Topics: Advertising Effects
Creative benchmarking: a new answer to an old question
Symposium: 2011: San Francisco, Session 10 - Determinants of Ad Effectiveness: Creative, Targeting & Context in Media Planning and ROI Assessment
Authors: Duffy, Maureen, McMahon, Liz
Organisations: Kantar Media, Newspaper Marketing Agency
Topics: Advertising Effects
The influence of ad placement on the effectiveness of the online campaign
Symposium: 2011: San Francisco, Session 10 - Determinants of Ad Effectiveness: Creative, Targeting & Context in Media Planning and ROI Assessment
Authors: Anuszewska, Izabella
Organisations: SMG/KRC
Topics: Advertising Effects