Making best use of brand target audiences
Symposium: 2011: San Francisco, Session 2 - Out of the Silos: Cross-Media Measurement Approaches
Authors: Collins, James, Doe, Pete
Organisations: GfK MRI, Nielsen
Topics: Fusion and Modelling, Targetting / Segmentation
Canada’s cross media consumer database
Symposium: 2011: San Francisco, Session 2 - Out of the Silos: Cross-Media Measurement Approaches
Authors: Chan, Peter, Pellegrini, Pasquale, Withers, Hastings
Organisations: comScore, PMB Print Measurement Bureau, Canada, TNS/Canadian Facts
Topics: Fusion and Modelling, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement
Developing a cross platform audience currency for great britain
Symposium: 2011: San Francisco, Session 2 - Out of the Silos: Cross-Media Measurement Approaches
Authors: Page, Katherine, Wilcox, Steve
Organisations: National Readership Survey, GB
Topics: Fusion and Modelling, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement