UGC: friend or foe?
Symposium: 2011: San Francisco, Session 4 - Consumers in Control: Buzz, Social Media and User-Generated Content
Authors: Wicken, Geoff
Organisations: Kantar Media
Topics: Digital Platforms, Social media
A new measure of reader engagement in the digital world
Symposium: 2011: San Francisco, Session 4 - Consumers in Control: Buzz, Social Media and User-Generated Content
Authors: Carroll, John, Gale, Sarah
Organisations: Ipsos MediaCT
Topics: Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Social media
A new measure of reader engagement in the digital world corralling the wild, wild west of social media intelligence
Symposium: 2011: San Francisco, Session 4 - Consumers in Control: Buzz, Social Media and User-Generated Content
Authors: Diederich, Michael
Organisations: Microsoft CMG Research & Insights
Topics: Digital Platforms, Social media
News Brands and its Role in Conversation Management
Symposium: 2011: San Francisco, Session 4 - Consumers in Control: Buzz, Social Media and User-Generated Content
Authors: Claus, Dennis, Deceuninck, Angie, Gunst, Bart, Van Belleghem, Steven
Organisations: Corelio, InSites Consulting
Topics: Digital Platforms, Social media
Media virtuous cycle – success drivers for online strategies
Symposium: 2011: San Francisco, Session 4 - Consumers in Control: Buzz, Social Media and User-Generated Content
Authors: Lobl, Roberto
Organisations: IBOPE Media
Topics: Engagement (all platforms) – see also Quality of Reading, Internet audiences / measurement - see also Multi-Platform Measurement, Quality of Reading