Belgium: e-volutionizing Press Audience Measurement
Symposium: 2013: Nice, Session 2 - Tackling Specialised Measurement Challenges Moderator: Richard Silman
Authors: Cools, Bernard, Eeckhout, Luc, Peeters, Stefaan, Raes, Yasmine
Organisations: CIM, Space
Topics: Digital Platforms, Multi-platform Measurement
ARF Foundations of Quality – A Review
Symposium: 2013: Nice, Session 2 - Tackling Specialised Measurement Challenges Moderator: Richard Silman
Authors: Bremer, John, Cook, Bill, Gloeckler, Don, Terhanian, George, Thomas, Randall, Walker, Bob
Organisations: ARF, Surveys & Forecasts LLC, Toluna
Topics: Internet (as data collection tool), Reliability, Sampling
Browsing@Work: Significance For Online ROI Evaluation
Symposium: 2013: Nice, Session 2 - Tackling Specialised Measurement Challenges Moderator: Richard Silman
Authors: Appel, Marion, Hedler, Frank, Wirth, Norbert
Organisations: Gfk
Topics: Advertising Effects, Digital Platforms, Multi-platform Measurement, Passive Measurement
Cost Efficient Strategy for Advertising ROI
Symposium: 2013: Nice, Session 3 - Who Gets the Credit? Moderator: Gayle Fuguitt
Authors: Kilger, Max, Romer, Ellen
Organisations: Experian Marketing Services
Topics: Advertising Effects, Return on Investment - see also Advertising Effects
Better Representing Print Magazines in ROI Analysis
Symposium: 2013: Nice, Session 3 - Who Gets the Credit? Moderator: Gayle Fuguitt
Authors: Collins, James, Freisner, Randy
Organisations: GfK MRI, The Martin Agency
Topics: Accountability – see Return on Investment and Advertising Effects, Advertising Effects, Page Exposure, Return on Investment - see also Advertising Effects
Influence Metric and Holistic Consumer Behavior Measurements
Symposium: 2013: Nice, Session 3 - Who Gets the Credit? Moderator: Gayle Fuguitt
Authors: Kimelfeld, Yaakov, Phansalkar, Amit
Organisations: Millward Brown Digital
Topics: Advertising Effects
The Incremental Impact of Cross-Media Campaigns
Symposium: 2013: Nice, Session 3 - Who Gets the Credit? Moderator: Gayle Fuguitt
Authors: Amand, Charles-Emmanuel, Callewaert, Gerd, Gunst, Bart, Van der Steichel, Antoon, Van Goethem, Ruben
Organisations: Corelio, Ipsos
Topics: Advertising Effects, Inter-media Comparison
Tablet Magazine Advertising: the Opportunity
Symposium: 2013: Nice, Session 3 - Who Gets the Credit? Moderator: Gayle Fuguitt
Authors: Cleveland, Britta, Galin, Michal, Slaten, Jana, Veith, Valerie
Organisations: GfK MRI, Meredith Corporation
Topics: Advertising Effects, Tablets and e-readers – readership on
Investigating Effectiveness: G+J Success Barometer
Symposium: 2013: Nice, Session 4 - Sales Impact Case Studies Moderator: Guy Consterdine
Authors: Danne, Christoph, Vogel, Frank
Organisations: Gruner + Jahr AG & Co
Topics: Advertising Effects, Inter-media Comparison
Magazines Drive Efficient Sales … Guaranteed
Symposium: 2013: Nice, Session 4 - Sales Impact Case Studies Moderator: Guy Consterdine
Authors: Bickel, Jeff, Cleveland, Britta, Wood, Leslie
Organisations: Meredith Corporation, Nielsen Catalina Solutions
Topics: Accountability – see Return on Investment and Advertising Effects, Advertising Effects, Return on Investment - see also Advertising Effects