OTSA: Opportunity To See Advertising in Newspapers / Magazines
Symposium: 2013: Nice, Session 6a - Planning Beyond Exposure Moderator: Andrew Green
Authors: Bassler, Alke, Gopal, Kenneth, Petric, Irena
Organisations: ABF Research, gfk Intomart, NOM
Topics: Advertising Effects, Fusion and Modelling, Page Exposure
LiveCross! The Missing Link of Efficiency
Symposium: 2013: Nice, Session 6a - Planning Beyond Exposure Moderator: Andrew Green
Authors: Périé, Philippe, Ternat, Franck
Organisations: Ipsos MediaCT, Vivaki Advance
Topics: Advertising Effects, Engagement (all platforms) – see also Quality of Reading, Inter-media Comparison
The Power of Community-Oriented Marketing
Symposium: 2013: Nice, Session 6a - Planning Beyond Exposure Moderator: Andrew Green
Authors: Shiffman, David
Organisations: MediaVest USA
Topics: Advertising Effects, Engagement (all platforms) – see also Quality of Reading
Print Wearout Revisited
Symposium: 2013: Nice, Session 6b - What is the Right Frequency? Moderator: Horst Stipp
Authors: Baim, Julian, Cleveland, Britta, Frankel, Martin, Galin, Michal, Ring, Karen
Organisations: GfK MRI, Meredith Corporation
Topics: Advertising Effects, Analysis Issues
Closing the Loop on Digital Reach & Frequency
Symposium: 2013: Nice, Session 6b - What is the Right Frequency? Moderator: Horst Stipp
Authors: Bullock, Will, Leach, Fred, Smallwood, Brad
Organisations: Facebook Inc.
Topics: Advertising Effects, Analysis Issues, Big Data, Passive Measurement
The Adoption of Viewable Impressions
Symposium: 2013: Nice, Session 6c - Viewable Impressions Moderator: John Faasse
Authors: Ivie, George, W
Organisations: Media Rating Council
Topics: Accountability – see Return on Investment and Advertising Effects, Viewable Impressions
Digital Campaign Performance Metrics: New Benchmarks
Symposium: 2013: Nice, Session 6c - Viewable Impressions Moderator: John Faasse
Authors: Chasin, Josh, Hunter, Anne, Millman, Steve
Organisations: comScore
Topics: Accountability – see Return on Investment and Advertising Effects, Viewable Impressions
Two Ways to Measure Display Ad Viewability
Symposium: 2013: Nice, Session 6c - Viewable Impressions Moderator: John Faasse
Authors: De Jager, Douglas, Overell, Simon
Organisations: Spider.io
Topics: Accountability – see Return on Investment and Advertising Effects, Viewable Impressions
Data Fusion
Symposium: 2013: Nice, Session 7 - Hybrid Data Strategies Moderator: Josh Chasin
Authors: Aoun, Elie
Organisations: Ipsos MediaCT, MEAP
Topics: Fusion and Modelling
Incorporating Meters into the TGI Survey
Symposium: 2013: Nice, Session 7 - Hybrid Data Strategies Moderator: Josh Chasin
Authors: Greene, David
Organisations: Kantar Media
Topics: Fusion and Modelling, Passive Measurement