Simple Approach Towards Media Brand Measurement
Symposium: 2013: Nice, Session 7 - Hybrid Data Strategies Moderator: Josh Chasin
Authors: Anuszewska, Izabella
Organisations: Millward Brown, SMG/KRC
Topics: Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement
Measuring Media Content Across Several Platforms
Symposium: 2013: Nice, Session 7 - Hybrid Data Strategies Moderator: Josh Chasin
Authors: Egen, Geir, Futsæter, Knut Arne
Organisations: Norwegian Media Businesses’Association, TNS Gallup
Topics: Fusion and Modelling, Mobile telephones – readership on, Multi-platform Measurement, Tablets and e-readers – readership on
The Four Streams of Print Readership
Symposium: 2013: Nice, Session 7 - Hybrid Data Strategies Moderator: Josh Chasin
Authors: Callius, Peter, Ekman, Niklas, Masson, Peter J
Organisations: Bucknull & Masson, TNS Sifo
Topics: Fusion and Modelling, Mobile telephones – readership on, Multi-platform Measurement, Tablets and e-readers – readership on
Mobile Magazine App Audience Analysis
Symposium: 2013: Nice, Session 8 - Fusions Moderator: Peter Callius
Authors: Collins, James, Doe, Pete
Organisations: GfK MRI, Nielsen
Topics: Apps – readership on, Fusion and Modelling, Passive Measurement
Making ‘Single-Source’ Work for Cross Media
Symposium: 2013: Nice, Session 8 - Fusions Moderator: Peter Callius
Authors: Masson, Peter J
Organisations: Bucknull & Masson
Topics: Fusion and Modelling, Multi-platform Measurement
“Different From You and Me”
Symposium: 2013: Nice, Session 8 - Fusions Moderator: Peter Callius
Authors: Chasin, Josh, Cole, Maria, Garland, Ian, Lazarus, Babette, McLaren, Mark
Organisations: comScore, Condé Nast Publications, Ipsos MediaCT, Milton Data
Topics: Fusion and Modelling, Multi-platform Measurement
Evolving Consumer Mobile Strategy
Symposium: 2013: Nice, Session 9 - Insights from Mobile Moderators: Katherine Page and Marion Appel
Authors: Ashar, Gita, Pellegrini, Pasquale
Organisations: Pelmorex Media Inc., The Weather Network
Topics: Advertising Effects, Apps – readership on
Passive Measurement of Print Revisited
Symposium: 2013: Nice, Session 9 - Insights from Mobile Moderators: Katherine Page and Marion Appel
Authors: Gagen, James, Mattlin, Jay A.
Organisations: GfK MRI
Topics: Data Collection, Passive Measurement
Beyond ‘How Many?’: Performance Drivers in Digital Issues
Symposium: 2013: Nice, Session 9 - Insights from Mobile Moderators: Katherine Page and Marion Appel
Authors: Gabor, Tatiana, O'Flynn, Rory
Organisations: Time Inc.
Topics: Advertising Effects, Apps – readership on, Tablets and e-readers – readership on
Mobile Approaches to Understanding Mobile Readership
Symposium: 2013: Nice, Session 9 - Insights from Mobile Moderators: Katherine Page and Marion Appel
Authors: Gale, Sarah, Goodfield, Beckie
Organisations: Ipsos MediaCT
Topics: Mobile telephones – as a data collection device, Mobile telephones – readership on