The Future of Measurement
Symposium: 2013: Nice, Session 2 - Tackling Specialised Measurement Challenges Moderator: Richard Silman
Authors: Beck, Jennie
Organisations: Kantar Media
Topics: Digital Platforms, Multi-platform Measurement
Audience Measurement Worldwide: Latest Developments
Symposium: 2013: Nice, Session 2 - Tackling Specialised Measurement Challenges Moderator: Richard Silman
Authors: Page, Katherine
Organisations: National Readership Survey, GB
Topics: Data Collection, Fusion and Modelling, General, Multi-platform Measurement, Survey Descriptions
Measuring a Media Brand Across Platforms
Symposium: 2013: Nice, Session 2 - Tackling Specialised Measurement Challenges Moderator: Richard Silman
Authors: Melbye, Paul, Puggaard, Berit
Organisations: JP/Politkens Hus, TNS Gallup
Topics: Digital Platforms, Multi-platform Measurement
Reaching the Cell Phone Only Population
Symposium: 2013: Nice, Session 2 - Tackling Specialised Measurement Challenges Moderator: Richard Silman
Authors: Eden, David, Mallett, Daniel, Strauss, Natalie, Willoth, Scott
Organisations: Scarborough Research Corporation
Topics: Data Collection, Questionnaire Design
Belgium: e-volutionizing Press Audience Measurement
Symposium: 2013: Nice, Session 2 - Tackling Specialised Measurement Challenges Moderator: Richard Silman
Authors: Cools, Bernard, Eeckhout, Luc, Peeters, Stefaan, Raes, Yasmine
Organisations: CIM, Space
Topics: Digital Platforms, Multi-platform Measurement
ARF Foundations of Quality – A Review
Symposium: 2013: Nice, Session 2 - Tackling Specialised Measurement Challenges Moderator: Richard Silman
Authors: Bremer, John, Cook, Bill, Gloeckler, Don, Terhanian, George, Thomas, Randall, Walker, Bob
Organisations: ARF, Surveys & Forecasts LLC, Toluna
Topics: Internet (as data collection tool), Reliability, Sampling
Browsing@Work: Significance For Online ROI Evaluation
Symposium: 2013: Nice, Session 2 - Tackling Specialised Measurement Challenges Moderator: Richard Silman
Authors: Appel, Marion, Hedler, Frank, Wirth, Norbert
Organisations: Gfk
Topics: Advertising Effects, Digital Platforms, Multi-platform Measurement, Passive Measurement