Love Our Title, Love Your Ad?
Symposium: 2013: Nice, Session 6a - Planning Beyond Exposure Moderator: Andrew Green
Authors: Cools, Bernard, Couvreur, Veronique, Drijvers, Jan, Van Boxem, Geert
Organisations: Sanoma Media, Space, TNS Media, UK
Topics: Engagement (all platforms) – see also Quality of Reading, Inter-media Comparison
OTSA: Opportunity To See Advertising in Newspapers / Magazines
Symposium: 2013: Nice, Session 6a - Planning Beyond Exposure Moderator: Andrew Green
Authors: Bassler, Alke, Gopal, Kenneth, Petric, Irena
Organisations: ABF Research, gfk Intomart, NOM
Topics: Advertising Effects, Fusion and Modelling, Page Exposure
LiveCross! The Missing Link of Efficiency
Symposium: 2013: Nice, Session 6a - Planning Beyond Exposure Moderator: Andrew Green
Authors: Périé, Philippe, Ternat, Franck
Organisations: Ipsos MediaCT, Vivaki Advance
Topics: Advertising Effects, Engagement (all platforms) – see also Quality of Reading, Inter-media Comparison
The Power of Community-Oriented Marketing
Symposium: 2013: Nice, Session 6a - Planning Beyond Exposure Moderator: Andrew Green
Authors: Shiffman, David
Organisations: MediaVest USA
Topics: Advertising Effects, Engagement (all platforms) – see also Quality of Reading