The Adoption of Viewable Impressions
Symposium: 2013: Nice, Session 6c - Viewable Impressions Moderator: John Faasse
Authors: Ivie, George, W
Organisations: Media Rating Council
Topics: Accountability – see Return on Investment and Advertising Effects, Viewable Impressions
Digital Campaign Performance Metrics: New Benchmarks
Symposium: 2013: Nice, Session 6c - Viewable Impressions Moderator: John Faasse
Authors: Chasin, Josh, Hunter, Anne, Millman, Steve
Organisations: comScore
Topics: Accountability – see Return on Investment and Advertising Effects, Viewable Impressions
Two Ways to Measure Display Ad Viewability
Symposium: 2013: Nice, Session 6c - Viewable Impressions Moderator: John Faasse
Authors: De Jager, Douglas, Overell, Simon
Organisations: Spider.io
Topics: Accountability – see Return on Investment and Advertising Effects, Viewable Impressions