Mobile Magazine App Audience Analysis
Symposium: 2013: Nice, Session 8 - Fusions Moderator: Peter Callius
Authors: Collins, James, Doe, Pete
Organisations: GfK MRI, Nielsen
Topics: Apps – readership on, Fusion and Modelling, Passive Measurement
Making ‘Single-Source’ Work for Cross Media
Symposium: 2013: Nice, Session 8 - Fusions Moderator: Peter Callius
Authors: Masson, Peter J
Organisations: Bucknull & Masson
Topics: Fusion and Modelling, Multi-platform Measurement
“Different From You and Me”
Symposium: 2013: Nice, Session 8 - Fusions Moderator: Peter Callius
Authors: Chasin, Josh, Cole, Maria, Garland, Ian, Lazarus, Babette, McLaren, Mark
Organisations: comScore, Condé Nast Publications, Ipsos MediaCT, Milton Data
Topics: Fusion and Modelling, Multi-platform Measurement
Probable Impressions: hybrid web planning
Symposium: 2013: Nice, Session 8 - Fusions Moderator: Peter Callius
Authors: Hartman, Harm
Organisations: Ipsos
Topics: Fusion and Modelling, Multi-platform Measurement
From Single Source to Big Data
Symposium: 2013: Nice, Session 8 - Fusions Moderator: Peter Callius
Authors: Chasin, Josh
Organisations: comScore
Topics: Big Data, Fusion and Modelling, Multi-platform Measurement, Passive Measurement