Evolving Consumer Mobile Strategy
Symposium: 2013: Nice, Session 9 - Insights from Mobile Moderators: Katherine Page and Marion Appel
Authors: Ashar, Gita, Pellegrini, Pasquale
Organisations: Pelmorex Media Inc., The Weather Network
Topics: Advertising Effects, Apps – readership on
Passive Measurement of Print Revisited
Symposium: 2013: Nice, Session 9 - Insights from Mobile Moderators: Katherine Page and Marion Appel
Authors: Gagen, James, Mattlin, Jay A.
Organisations: GfK MRI
Topics: Data Collection, Passive Measurement
Beyond ‘How Many?’: Performance Drivers in Digital Issues
Symposium: 2013: Nice, Session 9 - Insights from Mobile Moderators: Katherine Page and Marion Appel
Authors: Gabor, Tatiana, O'Flynn, Rory
Organisations: Time Inc.
Topics: Advertising Effects, Apps – readership on, Tablets and e-readers – readership on
Mobile Approaches to Understanding Mobile Readership
Symposium: 2013: Nice, Session 9 - Insights from Mobile Moderators: Katherine Page and Marion Appel
Authors: Gale, Sarah, Goodfield, Beckie
Organisations: Ipsos MediaCT
Topics: Mobile telephones – as a data collection device, Mobile telephones – readership on
Impact of the Mobile Revolution
Symposium: 2013: Nice, Session 9 - Insights from Mobile Moderators: Katherine Page and Marion Appel
Authors: Luck, Kristin
Organisations: Decipher
Topics: Mobile telephones – as a data collection device
Reading Apps in Mobile Environments
Symposium: 2013: Nice, Session 9 - Insights from Mobile Moderators: Katherine Page and Marion Appel
Authors: Kilger, Max, Romer, Ellen
Organisations: Experian Marketing Services
Topics: Apps – readership on
Swimming Upstream: Reinventing Research on Tablets
Symposium: 2013: Nice, Session 9 - Insights from Mobile Moderators: Katherine Page and Marion Appel
Authors: Elmore, Molly, Katz, Helen
Organisations: Insight Express, Starcom Media Vest Group
Topics: Advertising Effects, Tablets - As data collection devices, Tablets and e-readers – readership on