Breaking and making: A new measurement service for the British published media
Symposium: 2015: London, Session 1 - Hard Choices: Can we still Afford Quality?
Authors: Page, Katherine
Organisations: National Readership Survey, GB
Topics: Duplication between platforms/print, Multi-platform Measurement, Single source, Survey Descriptions
Building a New Mixed Mode Cross-Platform Canadian Audience Measurement
Symposium: 2015: London, Session 1 - Hard Choices: Can we still Afford Quality?
Authors: Chan, Peter, Williams, Don, Wood, Mark
Organisations: Amalco, TNS
Topics: Internet (as data collection tool), Multi-platform Measurement, Survey Descriptions
Passive Readership Measurement, A new hope?
Symposium: 2015: London, Session 1 - Hard Choices: Can we still Afford Quality?
Authors: Saint-Joanis, Gilbert
Organisations: Audipresse
Topics: Duplication between platforms/print, Passive Measurement
The Theory of Everything for Media Measurement
Symposium: 2015: London, Session 1 - Hard Choices: Can we still Afford Quality?
Authors: Ferrari, Flavio, Herranz, Silvia
Organisations: Ipsos Brazil
Topics: Industry Issues, Multi-platform Measurement
We have built it – and they are finally coming!
Symposium: 2015: London, Session 1 - Hard Choices: Can we still Afford Quality?
Authors: Callius, Peter, Masson, Peter J, Svanfeld, Stefan
Organisations: Bucknull & Masson, comScore, TNS Sifo
Topics: Business Models, Inter-media Comparison, Multi-platform Measurement
Dailymetrie – Understanding cross-platform readership on a daily basis
Symposium: 2015: London, Session 2 - Cross Media Across the World
Authors: Peeters, Ilse, Van der Steichel, Antoon
Organisations: De Persgroep Publishing, Ipsos Connect
Topics: Mobile telephones – as a data collection device, Multi-platform Measurement, Newspaper Measurement
Super Panel: A Multi-Screen Audience Measurement
Symposium: 2015: London, Session 2 - Cross Media Across the World
Authors: Aoun, Elie
Organisations: Ipsos Connect
Topics: Inter-media Comparison, Multi-platform Measurement, Passive Measurement, Single source
Total Audience for Press-based Media Brands: the Swiss Model
Symposium: 2015: London, Session 2 - Cross Media Across the World
Authors: Amschler, Harald, Hoffmann, Jella, Kissau, Kathrin
Organisations: Net-Matrix, WEMF
Topics: Fusion and Modelling, Multi-platform Measurement
Cross Platform Media Measurement: Mobile and Desktop Online Comparisons
Symposium: 2015: London, Session 2 - Cross Media Across the World
Authors: Boals, TraShawna, Bradley, Debbie, Pellegrini, Pasquale, Swift, Karen
Organisations: Experian Marketing Services
Topics: Fusion and Modelling, Passive Measurement
Measuring total readership: the Dutch model
Symposium: 2015: London, Session 2 - Cross Media Across the World
Authors: Bassler, Alke, Petric, Irena
Organisations: Gfk, NOM
Topics: Multi-platform Measurement