How to measure the total brand footprint?
Symposium: 2015: London, Session 2 - Cross Media Across the World
Authors: Engen, Geir, Futsæter, Knut Arne
Organisations: Norwegian Media Businesses’Association, TNS Gallup
Topics: Multi-platform Measurement
3D Segment Targeting Across Markets: Behaviour, Demography and Attitudes
Symposium: 2015: London, Session 2 - Cross Media Across the World
Authors: Chopping, Dave, Galin, Michal, Klein, Caryn, Knauer, Thomas, Wigginton, Amanda
Organisations: Gfk, Time Inc.
Topics: Data Management Platforms, Programmatic, Targetting / Segmentation
Will print drown or surf on the third wave of digital advertising?
Symposium: 2015: London, Session 2 - Cross Media Across the World
Authors: Callius, Peter, Ekman, Niklas, Østnes, Tore, Sandvik, Ingvar
Organisations: TNS Norway, TNS Sweden
Topics: Accountability – see Return on Investment and Advertising Effects, Inter-media Comparison, Targetting / Segmentation
Touchpoints – a rose by any other name
Symposium: 2015: London, Session 2 - Cross Media Across the World
Authors: Silman, Richard, Van Den Berg, Vincent
Organisations: Ipsos Connect
Topics: Inter-media Comparison, Survey Descriptions
What’s new? The PDRF worldwide review of audience measurement
Symposium: 2015: London, Session 2 - Cross Media Across the World
Authors: Page, Katherine
Topics: General, Industry Issues, Multi-platform Measurement
Media, Measurement & Methodology: Five Key Issues for Success Today
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Incalcatera, Tony
Organisations: Ipsos MediaCT
Topics: Internet (as data collection tool), Survey Descriptions
Taking MARS Digital
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Krahn, Jayne, Melton, Eric
Organisations: Kantar Media
Topics: Fusion and Modelling, Internet (as data collection tool), Panel Research, Questionnaire Design, Survey Descriptions
MediaScan:Measuring Print Media, New Dimensions
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Hallemann, Michael, Ritter, Gabriele
Organisations: Gruner + Jahr AG & Co, Media-Micro-Census GmbH
Topics: Page Exposure, Passive Measurement, Quality of Reading
The Reinvention of JICREG
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Donaldson, Keith, Ford, Kirsty
Organisations: JICREG, RSMB Audience Research Ltd
Topics: Fusion and Modelling, Newspaper Measurement, Readers-per-copy(RPC)
Alternative Statistical Techniques to Address Non-Response Bias
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Agresti, Joseph, Baim, Julian, Becker, Risa, Collins, James, Frankel, Martin, Van Podberesky
Organisations: GfK MRI
Topics: Fusion and Modelling, Reliability, Response Rates