Media, Measurement & Methodology: Five Key Issues for Success Today
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Incalcatera, Tony
Organisations: Ipsos MediaCT
Topics: Internet (as data collection tool), Survey Descriptions
Taking MARS Digital
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Krahn, Jayne, Melton, Eric
Organisations: Kantar Media
Topics: Fusion and Modelling, Internet (as data collection tool), Panel Research, Questionnaire Design, Survey Descriptions
MediaScan:Measuring Print Media, New Dimensions
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Hallemann, Michael, Ritter, Gabriele
Organisations: Gruner + Jahr AG & Co, Media-Micro-Census GmbH
Topics: Page Exposure, Passive Measurement, Quality of Reading
The Reinvention of JICREG
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Donaldson, Keith, Ford, Kirsty
Organisations: JICREG, RSMB Audience Research Ltd
Topics: Fusion and Modelling, Newspaper Measurement, Readers-per-copy(RPC)
Alternative Statistical Techniques to Address Non-Response Bias
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Agresti, Joseph, Baim, Julian, Becker, Risa, Collins, James, Frankel, Martin, Van Podberesky
Organisations: GfK MRI
Topics: Fusion and Modelling, Reliability, Response Rates
About Propensity Weighting: emma in Australia
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Hodgson, Adam, Ponomarev, Andrey
Organisations: Ipsos Connect Australia
Topics: Fusion and Modelling, Response Rates
Improving Statistical Reliability of Magazine Audience Estimates
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Agresti, Joseph, Baim, Julian, Collins, James, Frankel, Martin
Organisations: GfK MRI
Topics: Fusion and Modelling, Reliability
Causal Analytics for Media Planning
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Dodson, Richard, Mandel, Igor
Organisations: Telmar
Topics: Fusion and Modelling, Media planning