Releasing the full potential of programmatic advertising
Symposium: 2015: London, Session 5 - Feeding the machine: programmatic solutions
Topics: Programmatic
Programmatic for Print Buying – Developing Innovative Solutions to Connect Advertisers to Print
Symposium: 2015: London, Session 5 - Feeding the machine: programmatic solutions
Authors: Baim, Julian, Galin, Michal, Jacobs, Lori
Organisations: GfK MRI
Topics: Programmatic, Targetting / Segmentation
What is the Cost of an Unseen Ad?
Symposium: 2015: London, Session 5 - Feeding the machine: programmatic solutions
Authors: Millman, Steve, Tan, ZhiWei
Organisations: comScore
Topics: Accountability – see Return on Investment and Advertising Effects, Viewable Impressions
The MR’s Roadmap for Enhancing Digital Audience Measurement
Symposium: 2015: London, Session 5 - Feeding the machine: programmatic solutions
Authors: Gunzerath, David, Torrieri, Anthony
Organisations: Media Rating Council
Topics: Industry Issues, Viewable Impressions