The Reading Revolution. React, Reposition, Recalibrate
Symposium: 2017: Madrid, Session 7: Audiences San Frontieres: Evolving Approaches to Media Measurement
Authors: Langschmidt, Peter
Organisations: Research Council South Africa
Topics: Data Collection, Engagement (all platforms) – see also Quality of Reading, Quality of Reading, Sampling, Survey Descriptions
MEC PrintImpact: An insight-based planning tool
Symposium: 2017: Madrid, Session 7: Audiences San Frontieres: Evolving Approaches to Media Measurement
Authors: Diitricht, Wolfgang, Immenroth, Karin
Organisations: DCORE GmBH, MEC GmbH
Topics: Engagement (all platforms) – see also Quality of Reading
Moving Beyond Demos – Predictive Consumer Insights
Symposium: 2017: Madrid, Session 7: Audiences San Frontieres: Evolving Approaches to Media Measurement
Authors: Millman, Steve, Pellegrini, Pat
Organisations: Simmons Market Research Bureau
Topics: Quality of Reading, Targetting / Segmentation
Secondary Audience Sales Impact
Symposium: 2017: Madrid, Session 8: Attribution and Demonstrations of ROI
Authors: Becker, Risa, Cleveland, Britta, Galin, Mickey, Klein, Caryn, Wood, Leslie
Organisations: Meredith Corporation, Nielsen Catalina Solutions
Topics: Accountability – see Return on Investment and Advertising Effects, Return on Investment - see also Advertising Effects
Houston we have a measurement problem
Symposium: 2017: Madrid, Session 8: Attribution and Demonstrations of ROI
Authors: Turner, Denise
Organisations: Newsworks
Topics: Accountability – see Return on Investment and Advertising Effects, Return on Investment - see also Advertising Effects
Audience Buying Across Platforms
Symposium: 2017: Madrid, Session 8: Attribution and Demonstrations of ROI
Authors: Katz, Helen, Klein, Caryn
Organisations: Publicis Media
Topics: Accountability – see Return on Investment and Advertising Effects, Audience Targeting (see also Programmatic), Programmatic, Return on Investment - see also Advertising Effects
Multimedia online interviews: the next step
Symposium: 2017: Madrid, Session 9: Adapting Surveys for 21st Century Respondents and Budgets
Authors: Gabardo, José Andrés, Seijo, Toni
Organisations: AIMC (Asociación para la Investigación de Medios de Communicación), Ipsos
Topics: Data Collection, Internet (as data collection tool), Mobile telephones – as a data collection device
Mobile Respondents & Survey Results
Symposium: 2017: Madrid, Session 9: Adapting Surveys for 21st Century Respondents and Budgets
Authors: Bassler, Alke, Galin, Mickey, Lichthart, Bart, Petric, Irena
Organisations: Gfk, NOM
Topics: Data Collection, Internet (as data collection tool), Mobile telephones – as a data collection device
Adaptive Survey Strategies: Optimizing Question/Answer Search
Symposium: 2017: Madrid, Session 9: Adapting Surveys for 21st Century Respondents and Budgets
Authors: Collins, Jim
Organisations: Gfk
Topics: Fusion and Modelling
Genomic Fusion
Symposium: 2017: Madrid, Session 9: Adapting Surveys for 21st Century Respondents and Budgets
Authors: Santini, Gilles
Organisations: Vintco
Topics: Fusion and Modelling