Verified Quality: The New Way to Reclaim Your Ad Dollars
Symposium: 2017: Madrid, Session 1: The Digital Advertising Ecosystem and its Discontents
Authors: Drouillard, Tom
Organisations: Alliance for Audited Media
Topics: Accountability – see Return on Investment and Advertising Effects, Ad Fraud, Industry Issues, Return on Investment - see also Advertising Effects
Online ad format acceptance: towards a « new deal »
Symposium: 2017: Madrid, Session 1: The Digital Advertising Ecosystem and its Discontents
Authors: Cools, Bernard
Organisations: Space
Topics: Advertising Effects
Fake News, Real Consequences
Symposium: 2017: Madrid, Session 1: The Digital Advertising Ecosystem and its Discontents
Authors: Cleveland, Britta, Fitcher, Dan, Galin, Mickey, Grey, Kathy, Marsh, Pamela
Organisations: Gfk
Topics: Advertising Effects, Brand Safety, Industry Issues
Creating Premium Environments Through High Ad Viewability
Symposium: 2017: Madrid, Session 1: The Digital Advertising Ecosystem and its Discontents
Authors: McLeary, Roger
Organisations: Time Inc.
Topics: Accountability – see Return on Investment and Advertising Effects, Advertising Effects, Viewable Impressions