Quality of reading and advertising effectiveness
Symposium: 2017: Madrid, Session 3: Monetising Engagement
Authors: Luchina, Marina, Shchipkov, Vladimir
Organisations: MediaScope
Topics: Engagement (all platforms) – see also Quality of Reading, Quality of Reading
Demonstrating the Value of Subscription Sources
Symposium: 2017: Madrid, Session 3: Monetising Engagement
Authors: Becker, Risa, Galin, Mickey, Jacobs, Lori
Organisations: Gfk, Time Inc.
Topics: Business Models
The reality of digital attention: context counts
Symposium: 2017: Madrid, Session 3: Monetising Engagement
Authors: Bassett, David, Follett, Mike
Organisations: Lumen Research
Topics: Advertising Effects, Electronic Measurement, Engagement (all platforms) – see also Quality of Reading, Page Exposure, Quality of Reading, Viewable Impressions