The quality of survey based digital reading
Symposium: 2017: Madrid, Session 5: Are Passive Census Measures Always Right?
Authors: Bassler, Alke, Petric, Irena
Organisations: Gfk, NOM
Topics: Data Collection, Electronic Measurement, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Passive Measurement, Validity
Comparing claimed and passive publisher data
Symposium: 2017: Madrid, Session 5: Are Passive Census Measures Always Right?
Authors: Collins, Sandra, Farrer, Neil, Ponomarev, Andrey
Organisations: Ipsos MORI
Topics: Data Collection, Duplication between platforms/print, Electronic Measurement, Multi-platform Measurement, Passive Measurement, Validity
Winning combo: passive digital measurement in a NRS
Symposium: 2017: Madrid, Session 5: Are Passive Census Measures Always Right?
Authors: Cour, Nicolas, Saint-Joanis, Gilbert
Organisations: ACPM
Topics: Data Collection, Electronic Measurement, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Panel Research, Passive Measurement, Validity