Re-assessing newspapers’ multi-platform performance using timespent
Symposium: 2017: Madrid, Session 7: Audiences San Frontieres: Evolving Approaches to Media Measurement
Authors: Thurman, Neil
Organisations: LMU Munich and City, University of London
Topics: Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Quality of Reading
Audiences not Platforms – breaking down audience silos
Symposium: 2017: Madrid, Session 7: Audiences San Frontieres: Evolving Approaches to Media Measurement
Authors: Gibbs, Ian, Robinson, Lynne
Organisations: Data Stories Consulting, IPA
Topics: Audience Targeting (see also Programmatic), Digital Platforms, Fusion and Modelling, Multi-platform Measurement
A Better Representation of Print Audiences?
Symposium: 2017: Madrid, Session 7: Audiences San Frontieres: Evolving Approaches to Media Measurement
Authors: Masson, Peter J
Organisations: Bucknull & Masson
Topics: Analysis Issues, Readership Model
Is there a Cyborg future for print?
Symposium: 2017: Madrid, Session 7: Audiences San Frontieres: Evolving Approaches to Media Measurement
Authors: Callius, Peter, Ekman, Niklas, Østnes, Tore, Sandvik, Ingvar
Organisations: Kantar Media
Topics: Audience Targeting (see also Programmatic), Industry Issues, Programmatic
The Reading Revolution. React, Reposition, Recalibrate
Symposium: 2017: Madrid, Session 7: Audiences San Frontieres: Evolving Approaches to Media Measurement
Authors: Langschmidt, Peter
Organisations: Research Council South Africa
Topics: Data Collection, Engagement (all platforms) – see also Quality of Reading, Quality of Reading, Sampling, Survey Descriptions
MEC PrintImpact: An insight-based planning tool
Symposium: 2017: Madrid, Session 7: Audiences San Frontieres: Evolving Approaches to Media Measurement
Authors: Diitricht, Wolfgang, Immenroth, Karin
Organisations: DCORE GmBH, MEC GmbH
Topics: Engagement (all platforms) – see also Quality of Reading
Moving Beyond Demos – Predictive Consumer Insights
Symposium: 2017: Madrid, Session 7: Audiences San Frontieres: Evolving Approaches to Media Measurement
Authors: Millman, Steve, Pellegrini, Pat
Organisations: Simmons Market Research Bureau
Topics: Quality of Reading, Targetting / Segmentation