Verified Quality: The New Way to Reclaim Your Ad Dollars
Symposium: 2017: Madrid, Session 1: The Digital Advertising Ecosystem and its Discontents
Authors: Drouillard, Tom
Organisations: Alliance for Audited Media
Topics: Accountability – see Return on Investment and Advertising Effects, Ad Fraud, Industry Issues, Return on Investment - see also Advertising Effects
Creating Premium Environments Through High Ad Viewability
Symposium: 2017: Madrid, Session 1: The Digital Advertising Ecosystem and its Discontents
Authors: McLeary, Roger
Organisations: Time Inc.
Topics: Accountability – see Return on Investment and Advertising Effects, Advertising Effects, Viewable Impressions
Secondary Audience Sales Impact
Symposium: 2017: Madrid, Session 8: Attribution and Demonstrations of ROI
Authors: Becker, Risa, Cleveland, Britta, Galin, Mickey, Klein, Caryn, Wood, Leslie
Organisations: Meredith Corporation, Nielsen Catalina Solutions
Topics: Accountability – see Return on Investment and Advertising Effects, Return on Investment - see also Advertising Effects
Houston we have a measurement problem
Symposium: 2017: Madrid, Session 8: Attribution and Demonstrations of ROI
Authors: Turner, Denise
Organisations: Newsworks
Topics: Accountability – see Return on Investment and Advertising Effects, Return on Investment - see also Advertising Effects
Audience Buying Across Platforms
Symposium: 2017: Madrid, Session 8: Attribution and Demonstrations of ROI
Authors: Katz, Helen, Klein, Caryn
Organisations: Publicis Media
Topics: Accountability – see Return on Investment and Advertising Effects, Audience Targeting (see also Programmatic), Programmatic, Return on Investment - see also Advertising Effects
Will print drown or surf on the third wave of digital advertising?
Symposium: 2015: London, Session 2 - Cross Media Across the World
Authors: Callius, Peter, Ekman, Niklas, Østnes, Tore, Sandvik, Ingvar
Organisations: TNS Norway, TNS Sweden
Topics: Accountability – see Return on Investment and Advertising Effects, Inter-media Comparison, Targetting / Segmentation
How Often Rather than How Many – Ad Latency for Media Planning
Symposium: 2015: London, Session 4 - New ways to measure the impact of print and digital campaigns
Authors: Millman, Steve, Wakim, Alex
Organisations: comScore
Topics: Accountability – see Return on Investment and Advertising Effects, Advertising Effects
Campaign effectiveness – cross platform cross device
Symposium: 2015: London, Session 4 - New ways to measure the impact of print and digital campaigns
Authors: Nielsen, Trine, Olesen, Gitte Elkær, Puggaard, Berit
Organisations: Jyllands-Posten, TNS Gallup
Topics: Accountability – see Return on Investment and Advertising Effects, Advertising Effects, Multi-platform Measurement
Verifying the Brand Effects of Digital Display
Symposium: 2015: London, Session 4 - New ways to measure the impact of print and digital campaigns
Authors: Lithner, Anders, Olsson, Johanna
Topics: Accountability – see Return on Investment and Advertising Effects, Return on Investment - see also Advertising Effects
Guaranteed Sales Results … Beyond CPG
Symposium: 2015: London, Session 4 - New ways to measure the impact of print and digital campaigns
Authors: Cleveland, Britta, Koval, Janel
Organisations: Meredith Corporation, Nielsen
Topics: Accountability – see Return on Investment and Advertising Effects, Return on Investment - see also Advertising Effects