Understanding Relative Sales Impacts and derived synergy from Cross-Platform Advertising
Symposium: 2015: London, Session 4 - New ways to measure the impact of print and digital campaigns
Authors: Keefe, Philip, Klein, Caryn, Wood, Leslie, Zak, Maggie
Organisations: Nielsen Catalina Solutions
Topics: Accountability – see Return on Investment and Advertising Effects, Return on Investment - see also Advertising Effects
What is the Cost of an Unseen Ad?
Symposium: 2015: London, Session 5 - Feeding the machine: programmatic solutions
Authors: Millman, Steve, Tan, ZhiWei
Organisations: comScore
Topics: Accountability – see Return on Investment and Advertising Effects, Viewable Impressions
Better Representing Print Magazines in ROI Analysis
Symposium: 2013: Nice, Session 3 - Who Gets the Credit? Moderator: Gayle Fuguitt
Authors: Collins, James, Freisner, Randy
Organisations: GfK MRI, The Martin Agency
Topics: Accountability – see Return on Investment and Advertising Effects, Advertising Effects, Page Exposure, Return on Investment - see also Advertising Effects
Magazines Drive Efficient Sales … Guaranteed
Symposium: 2013: Nice, Session 4 - Sales Impact Case Studies Moderator: Guy Consterdine
Authors: Bickel, Jeff, Cleveland, Britta, Wood, Leslie
Organisations: Meredith Corporation, Nielsen Catalina Solutions
Topics: Accountability – see Return on Investment and Advertising Effects, Advertising Effects, Return on Investment - see also Advertising Effects
Crossplatform Sales Impact: Cracking the Code
Symposium: 2013: Nice, Session 4 - Sales Impact Case Studies Moderator: Guy Consterdine
Authors: Klein, Caryn, Wood, Leslie
Organisations: Time Inc.
Topics: Accountability – see Return on Investment and Advertising Effects, Advertising Effects, Inter-media Comparison, Return on Investment - see also Advertising Effects
The Adoption of Viewable Impressions
Symposium: 2013: Nice, Session 6c - Viewable Impressions Moderator: John Faasse
Authors: Ivie, George, W
Organisations: Media Rating Council
Topics: Accountability – see Return on Investment and Advertising Effects, Viewable Impressions
Digital Campaign Performance Metrics: New Benchmarks
Symposium: 2013: Nice, Session 6c - Viewable Impressions Moderator: John Faasse
Authors: Chasin, Josh, Hunter, Anne, Millman, Steve
Organisations: comScore
Topics: Accountability – see Return on Investment and Advertising Effects, Viewable Impressions