Online ad format acceptance: towards a « new deal »
Symposium: 2017: Madrid, Session 1: The Digital Advertising Ecosystem and its Discontents
Authors: Cools, Bernard
Organisations: Space
Topics: Advertising Effects
Fake News, Real Consequences
Symposium: 2017: Madrid, Session 1: The Digital Advertising Ecosystem and its Discontents
Authors: Cleveland, Britta, Fitcher, Dan, Galin, Mickey, Grey, Kathy, Marsh, Pamela
Organisations: Gfk
Topics: Advertising Effects, Brand Safety, Industry Issues
Creating Premium Environments Through High Ad Viewability
Symposium: 2017: Madrid, Session 1: The Digital Advertising Ecosystem and its Discontents
Authors: McLeary, Roger
Organisations: Time Inc.
Topics: Accountability – see Return on Investment and Advertising Effects, Advertising Effects, Viewable Impressions
The reality of digital attention: context counts
Symposium: 2017: Madrid, Session 3: Monetising Engagement
Authors: Bassett, David, Follett, Mike
Organisations: Lumen Research
Topics: Advertising Effects, Electronic Measurement, Engagement (all platforms) – see also Quality of Reading, Page Exposure, Quality of Reading, Viewable Impressions
How Often Rather than How Many – Ad Latency for Media Planning
Symposium: 2015: London, Session 4 - New ways to measure the impact of print and digital campaigns
Authors: Millman, Steve, Wakim, Alex
Organisations: comScore
Topics: Accountability – see Return on Investment and Advertising Effects, Advertising Effects
Campaign effectiveness – cross platform cross device
Symposium: 2015: London, Session 4 - New ways to measure the impact of print and digital campaigns
Authors: Nielsen, Trine, Olesen, Gitte Elkær, Puggaard, Berit
Organisations: Jyllands-Posten, TNS Gallup
Topics: Accountability – see Return on Investment and Advertising Effects, Advertising Effects, Multi-platform Measurement
3 X New – Magazine Research in Norway
Symposium: 2013: Nice, Session 1 - Adapting to Cross-Platform Moderator: Andy Brown
Authors: Broady Aasebø, Adina, Futsæter, Knut Arne, Østnes, Tore, Sandvik, Ingvar
Organisations: Aller Media, TNS Gallup
Topics: Advertising Effects, Data Collection, Internet (as data collection tool), Page Exposure, Survey Descriptions
Browsing@Work: Significance For Online ROI Evaluation
Symposium: 2013: Nice, Session 2 - Tackling Specialised Measurement Challenges Moderator: Richard Silman
Authors: Appel, Marion, Hedler, Frank, Wirth, Norbert
Organisations: Gfk
Topics: Advertising Effects, Digital Platforms, Multi-platform Measurement, Passive Measurement
Cost Efficient Strategy for Advertising ROI
Symposium: 2013: Nice, Session 3 - Who Gets the Credit? Moderator: Gayle Fuguitt
Authors: Kilger, Max, Romer, Ellen
Organisations: Experian Marketing Services
Topics: Advertising Effects, Return on Investment - see also Advertising Effects
Better Representing Print Magazines in ROI Analysis
Symposium: 2013: Nice, Session 3 - Who Gets the Credit? Moderator: Gayle Fuguitt
Authors: Collins, James, Freisner, Randy
Organisations: GfK MRI, The Martin Agency
Topics: Accountability – see Return on Investment and Advertising Effects, Advertising Effects, Page Exposure, Return on Investment - see also Advertising Effects