You gave us the “answers”, now ask us the questions! – how to maximise magazine advertising effectiveness in the planning buying progress.
Symposium: 2001: Venice, Session 2 - The Planning Process
Authors: Jarvis, Tony
Organisations: MediaCom/Grey Global Group
Topics: Advertising Effects
An examination of differential weighting of successive waves of product usage estimates
Symposium: 2001: Venice, Session 2 - The Planning Process
Authors: Frankel, Martin, Gray, Stuart
Organisations: BBDO, Mediamark Research Inc
Topics: Advertising Effects
When late left beats early right
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Foley, Tim, Garton, Steve
Organisations: AC Nielsen, OMD
Topics: Advertising Effects
Assessing creative wearout in magazine advertising validating uk findings on wearout based on us data
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Scott, Doug, Zack, Barbara
Organisations: G+J USA, Millward Brown
Topics: Advertising Effects
Building a better starter kit of planning knowledge from campaign effectiveness research
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Smith, Alan
Organisations: FIPP
Topics: Advertising Effects, Inter-media Comparison
Multiple studies in advertising effectiveness
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: McPheters, Rebecca, Miller, Christine, Robinson, Thomas D
Organisations: Magazine Publishers of America, McPheters & Company, Inc.
Topics: Advertising Effects, Inter-media Comparison
The medium and the message – the comparative study of print and tv copy testing practices amog major advertisers and agencies.
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Ephron, Erwin, Zack, Barbara
Organisations: Ephron, G+J USA, Papazian & Ephron
Topics: Advertising Effects, Inter-media Comparison
How print advertising works (with an emphasis on magazines) – a review of the evidence
Symposium: 1997: Vancouver, Session 8 - Performance of Media
Authors: Consterdine, Guy
Organisations: Guy Consterdine Associates
Topics: Advertising Effects, Inter-media Comparison
The immediate and broader implcations of the adtrack studies
Symposium: 1997: Vancouver, Session 8 - Performance of Media
Authors: Smith, Alan
Organisations: FIPP
Topics: Advertising Effects, Inter-media Comparison
Standing up to be counted : measured effects of magazine advertising
Symposium: 1997: Vancouver, Session 8 - Performance of Media
Authors: Pollard, Lisa
Organisations: Taylor Nelson AGB
Topics: Advertising Effects