Response not readership is print’s major problem
Symposium: 1997: Vancouver, Session 8 - Performance of Media
Authors: Ephron, Erwin
Organisations: Ephron, Papazian & Ephron, Inc.
Topics: Advertising Effects
Reading in competition
Symposium: 1997: Vancouver, Session 7 - Accountability Intermedia Comparisons
Authors: Faasse, John, Van Meerem, Leendert
Organisations: gfk Intomart, Initiative Media
Topics: Advertising Effects, Data Collection, Inter-media Comparison
Does exposure to press really move sales of a FMCG brand?
Symposium: 1997: Vancouver, Session 7 - Accountability Intermedia Comparisons
Authors: Moorthy, Ravi, Tripathi, Praveen
Organisations: Chaitra Leo Burnett, MARG Marketing and Research Group Pvt. Ltd.
Topics: Advertising Effects, Inter-media Comparison
The ad effect formula
Symposium: 1997: Vancouver, Session 7 - Accountability Intermedia Comparisons
Authors: Speetzen, Rolf
Organisations: Axel Springer Verlag AG
Topics: Advertising Effects, Inter-media Comparison
Towards a more cost effective route for evaluating media in terms of communicatiion effect
Symposium: 1995: Berlin, Session 9 - Beyond AIR
Authors: Barker, Belinda, Masson, Peter J
Organisations: Massons, Time Inc.
Topics: Advertising Effects
Intermedia effects of advertising: an econometric model
Symposium: 1995: Berlin, Session 7 - Fusion and Modelling
Authors: Speetzen, Rolf, Wenzel, Wilfried
Organisations: Axel Springer Verlag AG
Topics: Advertising Effects
Audience accumulation and the link with print advertising effectiveness
Symposium: 1993: San Francisco, Session 10 - Fusion, modelling audience accumulation
Authors: Dodson, Richard
Organisations: Telmar
Topics: Advertising Effects, Fusion and Modelling
THE ROAD TO ACCOUNTABILITY – IF WE TAKE IT, THEY WILL FOLLOW
Symposium: 1993: San Francisco, Session 3 - Other important issues
Authors: Warrens, Robert
Organisations: J Walter Thompson
Topics: Advertising Effects
THE ADVERTISING IMPACT OF MAGAZINES WHEN USED IN CONJUNCTION WITH TELEVISION
Symposium: 1993: San Francisco, Session 3 - Other important issues
Authors: Confer, Marian
Organisations: Magazine Publishers of America
Topics: Advertising Effects, Inter-media Comparison
A REVIEW OF PRINT/TELEVISION COMMUNICATION STUDIES
Symposium: 1991: Hong Kong, Session 8 -The Multiplier Effect a Panel Session
Authors: Smith, Alan
Organisations: Consultant
Topics: Advertising Effects, Inter-media Comparison