PERFECTION-VS-MARKETABLE DIRECTION: IS THERE A CHOICE?
Symposium: 1991: Hong Kong, Session 8 -The Multiplier Effect a Panel Session
Authors: Godbeer, Roger
Organisations: Colgate Palmolive
Topics: Advertising Effects, Inter-media Comparison
THE ADVERTISING IMPACT OF MAGAZINES IN CONJUNCTION WITH TELEVISION
Symposium: 1991: Hong Kong, Session 8 -The Multiplier Effect a Panel Session
Authors: Warrens, Robert
Organisations: J Walter Thompson
Topics: Advertising Effects, Inter-media Comparison
INVESTIGATING READERSHIP LAG
Symposium: 1991: Hong Kong, Session 2 - The Ideal Survey
Authors: Pincott, Gordon
Organisations: Millward Brown
Topics: Advertising Effects, Readership Model
EDITORIAL TARGETING (OR, IMPROVED ADVERTISING POSITIONING IN MAGAZINES)
Symposium: 1988: Barcelona, Session 6 - Quality of reading
Authors: Lurin, Mitch
Organisations: Ladies Home Journal
Topics: Advertising Effects, Editorial Research, Targetting / Segmentation
THE EDITORIAL ENVIRONMENT CONTROVERSY
Symposium: 1988: Barcelona, Session 6 - Quality of reading
Authors: Appel, Valentine
Organisations: Backer Spielvogel Bates Inc.
Topics: Advertising Effects
READING DAYS AND BRAND RECALL
Symposium: 1988: Barcelona, Session 6 - Quality of reading
Authors: Baxter, Pamela J
Organisations: Simmons Market Research Bureau
Topics: Advertising Effects, Quality of Reading
THE CHANGING FACE OF CONSUMER ADVERTISING AND THE IMPLICATIONS FOR AUDIENCE RESEARCH
Symposium: 1988: Barcelona, Session 2 - The challenges facing print
Authors: Coen, Robert J
Organisations: McCann - Erickson Worldwide
Topics: Advertising Effects, General
ADIMPACT: A MULTI-MEDIA AD EFFECTIVENESS MEASUREMENT METHOD
Symposium: 1983: Montreal, Session 9 - Other uses of audience research
Authors: Corder, Clive
Organisations: Market Research Africa
Topics: Advertising Effects, Inter-media Comparison
HOW PEOPLE ARE INVOLVED IN TV AND MAGAZINE ADVERTISING
Symposium: 1983: Montreal, Session 9 - Other uses of audience research
Authors: Kodratoff, Laure, Laborie, Jean-Louis
Organisations: L'Express, SOFRES
Topics: Advertising Effects, Inter-media Comparison