Closing the Loop on Digital Reach & Frequency
Symposium: 2013: Nice, Session 6b - What is the Right Frequency? Moderator: Horst Stipp
Authors: Bullock, Will, Leach, Fred, Smallwood, Brad
Organisations: Facebook Inc.
Topics: Advertising Effects, Analysis Issues, Big Data, Passive Measurement
Evolving Consumer Mobile Strategy
Symposium: 2013: Nice, Session 9 - Insights from Mobile Moderators: Katherine Page and Marion Appel
Authors: Ashar, Gita, Pellegrini, Pasquale
Organisations: Pelmorex Media Inc., The Weather Network
Topics: Advertising Effects, Apps – readership on
Beyond ‘How Many?’: Performance Drivers in Digital Issues
Symposium: 2013: Nice, Session 9 - Insights from Mobile Moderators: Katherine Page and Marion Appel
Authors: Gabor, Tatiana, O'Flynn, Rory
Organisations: Time Inc.
Topics: Advertising Effects, Apps – readership on, Tablets and e-readers – readership on
Swimming Upstream: Reinventing Research on Tablets
Symposium: 2013: Nice, Session 9 - Insights from Mobile Moderators: Katherine Page and Marion Appel
Authors: Elmore, Molly, Katz, Helen
Organisations: Insight Express, Starcom Media Vest Group
Topics: Advertising Effects, Tablets - As data collection devices, Tablets and e-readers – readership on
Magazine roi: quantifying the impact of magazine investment on brand sales
Symposium: 2011: San Francisco, Session 1 - New Business Models for Publishers
Authors: Bickel, Jeff, Cleveland, Britta, Ware, Britta C.
Organisations: Meredith Corporation, Nielsen Catalina Solutions
Topics: Advertising Effects, Return on Investment - see also Advertising Effects
If you build it – will they come?
Symposium: 2011: San Francisco, Session 10 - Determinants of Ad Effectiveness: Creative, Targeting & Context in Media Planning and ROI Assessment
Authors: Bolander, Jimmy, Callius, Peter, Masson, Peter J, Unell, Patrik
Organisations: MediaCom, Sesame Systems Ltd., TNS Sifo
Topics: Advertising Effects, Inter-media Comparison, Return on Investment - see also Advertising Effects
Exploring new technologies to measure responses to magazine advertising: test of a new approach
Symposium: 2011: San Francisco, Session 10 - Determinants of Ad Effectiveness: Creative, Targeting & Context in Media Planning and ROI Assessment
Authors: Bahary, Judy, Galin, Michal, Mattlin, Jay A.
Organisations: GfK MRI, Mindshare
Topics: Advertising Effects
Exploring new technologies to measure responses to magazine advertising: test of a new approach
Symposium: 2011: San Francisco, Session 10 - Determinants of Ad Effectiveness: Creative, Targeting & Context in Media Planning and ROI Assessment
Authors: Ghosh, Haren
Organisations: Symphony Advanced Media
Topics: Advertising Effects
Creative benchmarking: a new answer to an old question
Symposium: 2011: San Francisco, Session 10 - Determinants of Ad Effectiveness: Creative, Targeting & Context in Media Planning and ROI Assessment
Authors: Duffy, Maureen, McMahon, Liz
Organisations: Kantar Media, Newspaper Marketing Agency
Topics: Advertising Effects