Advertising best practices in a multi-platform world getting the most from print, digital replicas and interactive app advertising
Symposium: 2011: San Francisco, Session 6 - Panel: Tablet Metrics for Editorial and Advertising Evaluation?
Authors: Greenfield, Marlene, Kraus, Ph.D, Stephen, Wright, Ian
Organisations: Hearst Magazines, Ipsos Mendelsohn, OTX MediaCT
Topics: Advertising Effects, Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Tablets and e-readers – readership on
Measuring the effectiveness of ads in digitally delivered magazines
Symposium: 2011: San Francisco, Session 6 - Panel: Tablet Metrics for Editorial and Advertising Evaluation?
Authors: Baim, Julian, Becker, Risa, Galin, Michal, Slaten, Jana
Organisations: GfK MRI
Topics: Advertising Effects, Digital Platforms, Tablets and e-readers – readership on
The alliance for magazine accountablility: a new performance based approach to magazine activation and accountability
Symposium: 2011: San Francisco, Session 1 - New Business Models for Publishers
Authors: Jacobs, Lori, Klein, Caryn, Powell, Kelly, Shiffman, David
Organisations: MediaVest, Starcom Media Vest Group, Time Inc.
Topics: Advertising Effects, Industry Issues, Return on Investment - see also Advertising Effects
Audience & performance guarantees: a statistical model for risk assessment
Symposium: 2011: San Francisco, Session 1 - New Business Models for Publishers
Authors: Baim, Julian, Collins, James, Frankel, Martin, Galin, Michal
Organisations: GfK MRI
Topics: Advertising Effects, Industry Issues, Reliability, Return on Investment - see also Advertising Effects
Implementing extended currencies and rethinking the current print price models
Symposium: 2011: San Francisco, Session 1 - New Business Models for Publishers
Authors: Futsæter, Knut Arne, Holbæk-Hanssen, Helge, Østnes, Tore, Sandvik, Ingvar
Organisations: Norwegian Media Businesses’Association, TNS Gallup
Topics: Advertising Effects, Industry Issues
MediaScan: ag.ma on its Way to a New Dimension in Planning
Symposium: 2009: Valencia, Session 7 - Towards the Future
Authors: Hallemann, Michael, Ritter, Gabriele
Organisations: Gruner + Jahr AG & Co, Media-Micro-Census GmbH
Topics: Advertising Effects, Fusion and Modelling, Page Exposure, Passive Measurement, Quality of Reading
Measuring the True Value of Advertising in Print against Online
Symposium: 2009: Valencia, Session 7 - Towards the Future
Authors: Hooge, Ignace, Jie, Janice, Tchaoussoglou, Costa, Van Meerem, Leendert
Organisations: Consultant, gfk Intomart, Utrecht University
Topics: Advertising Effects, Digital Platforms, Inter-media Comparison, Passive Measurement, Quality of Reading
Print as a Contact Point in the Age of Digital Media
Symposium: 2009: Valencia, Session 5 - Meeting Clients Needs
Authors: Vogel, Frank
Organisations: Gruner + Jahr AG & Co
Topics: Advertising Effects, Digital Platforms, Inter-media Comparison
Print Advertisement Measurement: Getting into the Nitty Gritty
Symposium: 2009: Valencia, Session 5 - Meeting Clients Needs
Authors: Augemberg, Konstantin, Baim, Julian, Frankel, Martin, Galin, Michal, Veith, Valerie
Organisations: Mediamark Research Inc
Topics: Advertising Effects, Page Exposure
Internet Measurement of Ad-noting: Sampling and Statistical Issues
Symposium: 2009: Valencia, Session 4 - Print Measurement and Effectiveness
Authors: Agresti, Joseph, Augemberg, Konstantin, Baim, Julian, Frankel, Martin, Galin, Michal
Organisations: Mediamark Research Inc
Topics: Advertising Effects, Fusion and Modelling, Internet (as data collection tool)