Magazines & Media Mix Models: Prescription for Success
Symposium: 2009: Valencia, Session 4 - Print Measurement and Effectiveness
Authors: Cleveland, Britta, Dixon, David, Shiffman, David, Soukhareva, Julia, Ware, Britta C.
Organisations: Meredith Corporation, Ninah Consulting, Starcom Media Vest Group
Topics: Advertising Effects, Fusion and Modelling, Industry Issues
Better Representing Magazine Effects in Media Mix Modeling
Symposium: 2009: Valencia, Session 4 - Print Measurement and Effectiveness
Authors: Collins, James, Eadie, Wayne, Reggimenti, Mark, Vogel, Judy
Organisations: Magazine Publishers of America, Mediamark Research Inc, OMG BrandScience, PHD USA
Topics: Advertising Effects, Fusion and Modelling, Industry Issues
Print Effectiveness Write Up
Symposium: 2009: Valencia, Session 4 - Print Measurement and Effectiveness
Authors: Aoun, Elie
Organisations: Ipsos MediaCT
Topics: Advertising Effects
Valuing Print Brands, SMG IntenTrack
Symposium: 2009: Valencia, Session 4 - Print Measurement and Effectiveness
Authors: Bahary, Judy, Sirkin, Kate
Organisations: Starcom Media Vest Group
Topics: Advertising Effects, Brand Attributes, Inter-media Comparison
The Future of Print Planning
Symposium: 2009: Valencia, Session 3 - Shedding New Light on Reading
Authors: Deisenberg, Anna Maria, Pusler, Michael
Organisations: Burda GmbH, Focus
Topics: Advertising Effects, Readership Model
Time-based Comparisons of Media Effectiveness: A New Approach
Symposium: 2009: Valencia, Session 3 - Shedding New Light on Reading
Authors: McDonald, Scott, McPheters, Rebecca
Organisations: Condé Nast Publications, McPheters & Company, Inc.
Topics: Advertising Effects, Digital Platforms, Inter-media Comparison, Page Exposure, Passive Measurement
Multi-Channel Readership: Impact on Ad Receptivity
Symposium: 2009: Valencia, Session 2 - Measurement of Online Audiences
Authors: Fetto, John, Ring, Karen, Romer, Ellen
Organisations: Experian Simmons, Universal McCann
Topics: Advertising Effects, Brand Attributes, Digital Platforms, Inter-media Comparison, Multi-platform Measurement
A new paradigm for measuring engagement
Symposium: 2007: Vienna, Session 9 - Print Engagement
Authors: D'Amico, Ted
Organisations: Mediamark Research Inc
Topics: Advertising Effects, Page Exposure, Quality of Reading
The magazine maximizer: a model for leveraging magazine engagement dynamics
Symposium: 2007: Vienna, Session 9 - Print Engagement
Authors: Bahary, Judy, Cleveland, Britta, J. Calder, Bobby, Malthouse, Edward C., Ware, Britta C.
Organisations: Meredith Corporation, Northwestern University
Topics: Advertising Effects, Quality of Reading
Harnessing the power of “buzz” for media planning and channel optimisation
Symposium: 2007: Vienna, Session 9 - Print Engagement
Authors: Carter, Polly
Organisations: KMR Group
Topics: Advertising Effects, Inter-media Comparison