Power of magazines vs. tv and internet
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: Bronner, Fred, Kuijpers, Vincent, Soethof, Corina
Organisations: NUV, University of Amsterdam
Topics: Advertising Effects, Inter-media Comparison
Issue specific audience: perspectives on application
Symposium: 2007: Vienna, Session 3 - Confronting New Needs
Authors: Baim, Julian, Frankel, Martin, Galin, Michal, Jacobs, Lori, Klein, Caryn, Rovitzky, Alan
Organisations: MediaCom, Mediamark Research Inc
Topics: Advertising Effects, Editorial Research, Readership Model
Planning print in a multi-channel world
Symposium: 2005: Prague, Session 6 - Print in a Multi Media World
Authors: Cook, Victoria, Wicken, Geoff
Organisations: KMR Group, MindShare Worldwide
Topics: Advertising Effects, Inter-media Comparison
Evaluating magazines ots in cross-media advertising campaigns
Symposium: 2005: Prague, Session 6 - Print in a Multi Media World
Authors: Campbell, Carrie, Havlena, William
Organisations: Dynamic Logic, National Geographic
Topics: Advertising Effects, Readership Model
The power of the written word
Symposium: 2005: Prague, Session 6 - Print in a Multi Media World
Authors: Math, Andras, Perjés, Tamás
Organisations: Ipsos-Szonda, Ringier
Topics: Advertising Effects, Inter-media Comparison
Strategic multi-media planning: casting an eye on the opposition: why the advertising impact of the competitors has to be considered, to maximise sales
Symposium: 2005: Prague, Session 6 - Print in a Multi Media World
Authors: Thurich, Arne, Wenzel, Wilfried
Organisations: Axel Springer Verlag AG
Topics: Advertising Effects
Cross-rating
Symposium: 2005: Prague, Session 6 - Print in a Multi Media World
Authors: Canquilhem, Jean-Francois, Schmutz, Bruno
Organisations: JFC
Topics: Advertising Effects, Inter-media Comparison
Media experience and advertising experience: Application of a multi-media research tool
Symposium: 2005: Prague, Session 6 - Print in a Multi Media World
Authors: Bronner, Fred, Kuijpers, Vincent, Van Velthoven, Stephan
Organisations: Veldkamp/Marktonderzoek, Amsterdam
Topics: Advertising Effects, Inter-media Comparison
Identifying key metrics for magazine planning
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Baron, Roger B., Cleveland, Britta, Edge, Justin, Ware, Britta C.
Organisations: Foote Cone & Belding, Knowledge Networks, Inc, Meredith Corporation
Topics: Advertising Effects, Quality of Reading