Secrets to success: real-world relationships between print effectiveness, readers & advertising
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Bailey, Jane, Gugel, Craig, Klein, Caryn
Organisations: IMS, Time Inc.
Topics: Advertising Effects, Analysis Issues
The norwegian mustard case – a proof of newspaper advertising effectiveness
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Sandvik, Ingvar
Organisations: TNS Gallup
Topics: Advertising Effects
Experience with ad hoc panels to measure advertising effectiveness
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Buhr, Jan Otto, Hallemann, Michael
Organisations: Gruner + Jahr AG & Co, ISBA Informatik Service GmbH
Topics: Advertising Effects, Panel Research
Magazine accountability for ad effectiveness – it cannot be judged in a vacuum
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Healey, Thomas E
Organisations: J.D. Power & Associates
Topics: Advertising Effects, Fusion and Modelling
Advertising-adverteasing-advertiring? what sort of roi can you expect from print advertising … unless your ad performs?
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Brooks, Angela, Levine, Michele, Morgan, Gary, Seccombe, Howard, Tarrant, Marcus
Organisations: Roy Morgan International
Topics: Advertising Effects
Behavioural evaluation of advertising media
Symposium: 2005: Prague, Session 2 - Response and Non Response
Authors: Crundall, David, Underwood, Geoffrey, Van Loon, Editha
Organisations: Bucknull & Masson, Department of Psychology, University of Nottingham
Topics: Advertising Effects, General
Neuromarketing – Hype or Hope? Are there relevant consequences of the latest results of neuro sciences for media research?
Symposium: 2005: Prague, Session 2 - Response and Non Response
Authors: Pfleiderer, Rolf
Organisations: TNS Infratest GmbH
Topics: Advertising Effects, General
Through the window of neuroscience: a comparison of print ads and tv ads
Symposium: 2005: Prague, Session 2 - Response and Non Response
Authors: McDonald, Scott
Organisations: Condé Nast Publications
Topics: Advertising Effects, General, Inter-media Comparison
Reader involvement: who? what? where?
Symposium: 2003: Cambridge, Massachusetts, Session 4 - Quality of Reading
Authors: Cleveland, Britta, Ware, Britta C.
Organisations: Knowledge Networks, Inc, Reader's Digest Association
Topics: Advertising Effects, Quality of Reading
Print + tv = (impact)n – the impact multiplier phenomenon
Symposium: 2003: Cambridge, Massachusetts, Session 2 - Multi Media
Authors: Gonsalves, Bruce, Kapadia, Bharat, Kulkarni, Shripad, Mehta, Hemant, Sen, Sandipan
Organisations: Indian Market Research Bureau
Topics: Advertising Effects, Inter-media Comparison, Passive Measurement