A Better Representation of Print Audiences?
Symposium: 2017: Madrid, Session 7: Audiences San Frontieres: Evolving Approaches to Media Measurement
Authors: Masson, Peter J
Organisations: Bucknull & Masson
Topics: Analysis Issues, Readership Model
Print Wearout Revisited
Symposium: 2013: Nice, Session 6b - What is the Right Frequency? Moderator: Horst Stipp
Authors: Baim, Julian, Cleveland, Britta, Frankel, Martin, Galin, Michal, Ring, Karen
Organisations: GfK MRI, Meredith Corporation
Topics: Advertising Effects, Analysis Issues
Closing the Loop on Digital Reach & Frequency
Symposium: 2013: Nice, Session 6b - What is the Right Frequency? Moderator: Horst Stipp
Authors: Bullock, Will, Leach, Fred, Smallwood, Brad
Organisations: Facebook Inc.
Topics: Advertising Effects, Analysis Issues, Big Data, Passive Measurement
Experiences from using augmented reality in combining print with digital
Symposium: 2011: San Francisco, Session 1 - New Business Models for Publishers
Authors: Alastalo, Jarno, Eboreime, Tabu, Hännikäinen, Kristina, Moilanen, Pertti, Rauva, Kati, Salakari, Tomi, Seisto, Anu
Organisations: Aller Media, Finnish Periodical Publishers’ Association, VTT
Topics: Analysis Issues
Reducing Bias in Surveys Using Internet Access Panels
Symposium: 2009: Valencia, Session 4 - Print Measurement and Effectiveness
Authors: Farrer, Neil
Organisations: Ipsos MediaCT, Ipsos MORI, Yehuda Dayan
Topics: Analysis Issues, Internet (as data collection tool), Panel Research, Validity
Modelling readership correlations
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: Santini, Gilles
Organisations: G.S. IT Services
Topics: Analysis Issues, Fusion and Modelling
Equality within the media mix: a longitudinal weekly allocation of magazine audiences
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Eadie, Wayne, Gugel, Craig
Organisations: Interactive Market Systems Inc., Magazine Publishers of America
Topics: Analysis Issues, Fusion and Modelling
Secrets to success: real-world relationships between print effectiveness, readers & advertising
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Bailey, Jane, Gugel, Craig, Klein, Caryn
Organisations: IMS, Time Inc.
Topics: Advertising Effects, Analysis Issues
Time related measures of relative effect – an essential ingredient for multi-media campaign evalution
Symposium: 2001: Venice, Session 10 - Integrating Print in the Planning Process Intermedia
Authors: Callius, Peter, Masson, Peter J
Organisations: Bucknull & Masson, IVE- Research International
Topics: Analysis Issues, Fusion and Modelling, Inter-media Comparison
Weekly magazine audience data what’s to be done with them?
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Johnston, Helen
Organisations: Grey Advertising Inc.
Topics: Analysis Issues