The Emerging Digital Reader
Symposium: 2013: Nice, Session 5 - Evolving Reader Psychology Moderator: Kate Sirkin
Authors: Becker, Risa, Mattlin, Jay A.
Organisations: GfK MRI
Topics: Apps – readership on, Digital Platforms, E-readers – see Tablets and E-readers, Mobile telephones – readership on, Tablets and e-readers – readership on
Mobile Magazine App Audience Analysis
Symposium: 2013: Nice, Session 8 - Fusions Moderator: Peter Callius
Authors: Collins, James, Doe, Pete
Organisations: GfK MRI, Nielsen
Topics: Apps – readership on, Fusion and Modelling, Passive Measurement
Evolving Consumer Mobile Strategy
Symposium: 2013: Nice, Session 9 - Insights from Mobile Moderators: Katherine Page and Marion Appel
Authors: Ashar, Gita, Pellegrini, Pasquale
Organisations: Pelmorex Media Inc., The Weather Network
Topics: Advertising Effects, Apps – readership on
Beyond ‘How Many?’: Performance Drivers in Digital Issues
Symposium: 2013: Nice, Session 9 - Insights from Mobile Moderators: Katherine Page and Marion Appel
Authors: Gabor, Tatiana, O'Flynn, Rory
Organisations: Time Inc.
Topics: Advertising Effects, Apps – readership on, Tablets and e-readers – readership on
Reading Apps in Mobile Environments
Symposium: 2013: Nice, Session 9 - Insights from Mobile Moderators: Katherine Page and Marion Appel
Authors: Kilger, Max, Romer, Ellen
Organisations: Experian Marketing Services
Topics: Apps – readership on
Using mobile research apps to measure readership
Symposium: 2011: San Francisco, Session 9 - What we Say, What we Do: Passive Behavioural Measurement vs. Self-Reported Behaviour
Authors: Carroll, John, Deere, Gareth
Organisations: Ipsos MediaCT
Topics: Apps – readership on, Engagement (all platforms) – see also Quality of Reading, Mobile telephones – as a data collection device, Passive Measurement
Measuring multiplatform audiences: revising gfk mri’s print measurement methodology
Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Baim, Julian, Becker, Risa, Draves, Lindsey, Frankel, Martin
Organisations: GfK MRI
Topics: Apps – readership on, Digital Platforms, Mobile telephones – readership on, Multi-platform Measurement, Questionnaire Design, Survey Descriptions, Tablets and e-readers – readership on
Advancements in measuring total brand exposure and the implications for magazine planning
Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Incalcatera, Tony, Shiffman, David
Organisations: Affinity, MediaVest USA
Topics: Apps – readership on, Digital Platforms, Mobile telephones – readership on, Multi-platform Measurement, Survey Descriptions, Tablets and e-readers – readership on
Engagement with media brands across platforms
Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Cable, Virginia, Kraus, Ph.D, Stephen, Thompson, Kevin
Organisations: Ipsos Mendelsohn, Ipsos OTX MediaCT, The Wall Street Journal
Topics: Apps – readership on, Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Internet audiences / measurement - see also Multi-Platform Measurement, Mobile telephones – readership on, Quality of Reading, Tablets and e-readers – readership on
Techno-juggling: how affluents manage multiple devices
Symposium: 2011: San Francisco, Session 3 - Drivers of Consumer Media Behaviour and Receptivity
Authors: Kraus, Ph.D, Stephen, Season, Clarissa, Shullman, Robert
Organisations: Ipsos Mendelsohn
Topics: Apps – readership on, Digital Platforms, Mobile telephones – readership on