Closing the Loop on Digital Reach & Frequency
Symposium: 2013: Nice, Session 6b - What is the Right Frequency? Moderator: Horst Stipp
Authors: Bullock, Will, Leach, Fred, Smallwood, Brad
Organisations: Facebook Inc.
Topics: Advertising Effects, Analysis Issues, Big Data, Passive Measurement
From Single Source to Big Data
Symposium: 2013: Nice, Session 8 - Fusions Moderator: Peter Callius
Authors: Chasin, Josh
Organisations: comScore
Topics: Big Data, Fusion and Modelling, Multi-platform Measurement, Passive Measurement