The emma Print Engagement Metric
Symposium: 2015: London, Session 6 - Audience Engagement: The Next Generation
Authors: Hodgson, Adam, White, Heather
Organisations: Ipsos Connect Australia, Newscorp Australia
Topics: Brand Attributes, Engagement (all platforms) – see also Quality of Reading
Brand Equity Beyond Reach
Symposium: 2015: London, Session 6 - Audience Engagement: The Next Generation
Authors: Hartman, Harm
Organisations: Ipsos Connect
Topics: Brand Attributes, Engagement (all platforms) – see also Quality of Reading, Multi-platform Measurement
From number of Print Readers to Total Brand Measures
Symposium: 2009: Valencia, Session 7 - Towards the Future
Authors: Eboreime, Tabu, Martinez, Marjo
Organisations: tripod research oy
Topics: Brand Attributes, Digital Platforms, Multi-platform Measurement
‘Daily Made’ Brand Power Measurement
Symposium: 2009: Valencia, Session 4 - Print Measurement and Effectiveness
Authors: Božič Marolt, Janja, Kavsek, Tomaz, Matej Mrevlje
Organisations: Mediana
Topics: Brand Attributes, Newspaper Measurement
Valuing Print Brands, SMG IntenTrack
Symposium: 2009: Valencia, Session 4 - Print Measurement and Effectiveness
Authors: Bahary, Judy, Sirkin, Kate
Organisations: Starcom Media Vest Group
Topics: Advertising Effects, Brand Attributes, Inter-media Comparison
Multi-Channel Readership: Impact on Ad Receptivity
Symposium: 2009: Valencia, Session 2 - Measurement of Online Audiences
Authors: Fetto, John, Ring, Karen, Romer, Ellen
Organisations: Experian Simmons, Universal McCann
Topics: Advertising Effects, Brand Attributes, Digital Platforms, Inter-media Comparison, Multi-platform Measurement
Readership Across Platforms
Symposium: 2009: Valencia, Session 1 - The Changing Scene
Authors: De La Macorra, Alicia, De Zúñiga, Carlos
Organisations: Ipsos MediaCT
Topics: Brand Attributes, Digital Platforms, Inter-media Comparison, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement